Gong Seungyeon Graces the ‘Yoonbit Lounge’ in Style
Actress Gong Seungyeon lit up the event space on April 10 as she appeared at the opening of the global luxury beauty brand Sulwhasoo’s pop-up store for its star product, Yoonjo Essence, also known as the ‘Yoonbit Lounge’. The event took place at Lotte AvenueL in Jamsil, Songpa-gu, Seoul.
Clad in an elegant outfit, Gong greeted fans and media with her signature grace, bringing star power to the launch ceremony. She was joined by other celebrities, including Girl’s Day’s Hyeri, and actors Lee Junhyuk and Lee Junyoung, making the event a true celebrity hotspot.
A Pop-Up Experience Blending Beauty and Tradition
Sulwhasoo’s Yoonbit Lounge pop-up store showcases the brand’s blend of traditional Korean herbal ingredients with modern skincare innovation. The pop-up aims to provide visitors with an immersive sensory experience—from curated product displays to interactive beauty zones that highlight the essence of luxury K-beauty.
The exhibit opened on April 10 and will continue to welcome visitors until April 20, offering both beauty enthusiasts and fans a chance to get up close and personal with one of Korea’s most iconic cosmetic brands.
K-Beauty Meets Star Power
As K-beauty continues to captivate the global skincare scene, collaborations between top brands and Korean celebrities play a vital role in amplifying their reach. Events like Sulwhasoo’s Yoonbit Lounge not only promote products but also highlight the glamorous synergy between Korea’s entertainment and beauty industries.
With someone as fashionable and influential as Gong Seungyeon in attendance, it’s no surprise that this pop-up has already become one of the season’s most talked-about beauty events.
