Gong Seungyeon Graces Sulwhasoo’s Pop-up Launch
On April 10, Korean actress Gong Seungyeon captivated fans and media alike as she made an appearance at the opening ceremony of Sulwhasoo’s latest pop-up store event, the ‘Yoon Bit Lounge’. The event was held at the Lotte Avenuel store in Jamsil, Seoul.
Korean Stars Add Glamour
Gong was joined by fellow celebrities including Hyeri, Lee Junhoek, and Lee Junyoung, bringing star power to the luxurious beauty launch hosted by global skincare brand Sulwhasoo. The celebrities posed for photos at the brand’s stylish photo wall, drawing admiration for their polished appearances and fashion-forward looks.
Celebrating Korean Beauty Heritage
The ‘Yoon Bit Lounge’ pop-up store will be open to the public from April 10 to 20. The event celebrates Sulwhasoo’s signature product, the ‘First Care Activating Serum’, known in Korea as 윤조 에센스 (Yoonjo Essence)—a cult-favorite serum that showcases the brand’s philosophy of blending traditional herbal ingredients with modern dermatology.
Guests can experience the product firsthand and engage with interactive exhibits inspired by Korean skincare rituals. Set in a beautifully designed space, the pop-up perfectly reflects Sulwhasoo’s commitment to beauty and tradition.
A Blend of Culture and Prestige
Sulwhasoo is a key player within the global K-beauty movement, representing the luxury side of Hallyu. Pop-ups like this not only promote new products but also serve as cultural ambassadors, introducing the world to Korea’s rich beauty heritage.
With K-beauty making waves internationally, events like the Yoon Bit Lounge shine a spotlight on the elegance and innovation behind Korean skincare.
