Gong Seungyeon Dazzles at Sulwhasoo’s Pop-Up Store in Seoul

Actress Gong Seungyeon attended the opening event for Sulwhasoo's 'Yoonbit Lounge' pop-up store in Seoul, alongside Hyeri, Lee Junhoek, and Lee Junyoung.

Gong Seungyeon Dazzles at Sulwhasoo's Pop-Up Store in Seoul

Gong Seungyeon Attends Sulwhasoo’s ‘Yoonbit Lounge’ Launch

Actress Gong Seungyeon turned heads at the opening event for luxury K-beauty brand Sulwhasoo’s new pop-up store, Yoonbit Lounge, held on April 10 at Lotte Avenuel in Jamsil, Seoul.

She joined fellow celebrities Hyeri, Lee Junhoek, and Lee Junyoung on the photo wall, adding star power to the launch event.

K-Beauty Meets High Fashion

The event blended the allure of premium K-beauty with the glamor of K-celebs, drawing attention from media and fans alike. Gong Seungyeon showed off her timeless charm in a chic, minimalist outfit, perfectly complementing Sulwhasoo’s luxurious aesthetic.

Pop-Up Store Runs Until April 20

Sulwhasoo’s Yoonbit Lounge pop-up is open to the public from April 10 to April 20, offering exclusive experiences with their iconic First Care Activating Serum, also known as Yoonjo Essence.

The space is designed to immerse visitors in the heritage of Korean skincare, highlighting the brand’s dedication to harmony between tradition and innovation.

K-Celebs Shining Bright

Hyeri, known for her bubbly personality, sparkled in a playful pastel outfit, while Lee Junyoung captivated fans with his sharp style. Lee Junhoek added a touch of sophistication, making for a vibrant celebrity attendance that perfectly matched the golden glow of the Yoonbit Lounge.

With more stars embracing Korean beauty brands, it’s no surprise K-beauty keeps making headlines and international waves.

Fans React with Excitement

“She’s glowing more than the serum!” one fan joked on Twitter about Gong Seungyeon’s radiant appearance. Others praised her natural elegance and the event’s luxurious atmosphere.

As K-beauty continues to blend seamlessly with celebrity culture, events like these showcase not only the power of good skincare—but also the growing global spotlight on Korean lifestyle trends.

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