Jun Ji-hyun Joins as Asia-Pacific Ambassador
On July 11, Korean superstar Jun Ji-hyun made a stunning appearance at the Grand Hyatt Seoul in Hannam-dong, Yongsan District, for the grand unveiling of Ultherapy Prime’s new Asia-Pacific campaign.
Star Power Elevates the Brand Event
The event gathered major attention as both Jun Ji-hyun and fellow actor Lee Min-ho were present as new brand ambassadors. Their appearance underscored the brand’s strategy to appeal to a broad Asian demographic through globally recognized Korean celebrities.
Elegant and Effortless Style
Jun Ji-hyun, often referred to as Korea’s ‘Queen of Elegance,’ captivated the audience with her signature poise and timeless beauty. Her presence at the event further solidified her status as a top-tier celebrity endorser in Asia.
Global Influence of K-Celebrities
As K-content continues to rise in popularity around the globe, Korean actors like Jun Ji-hyun and Lee Min-ho are increasingly sought after for luxury brand endorsements. Their involvement reflects how high-profile actors play key roles in extending Hallyu, or the Korean Wave, into lifestyle and beauty sectors across Asia.
Bold Moves in Marketing
By aligning with iconic figures like Jun Ji-hyun, Ultherapy Prime positions itself not only as a beauty treatment but as a lifestyle choice embraced by elite celebrities. It’s a strategic move that showcases how brands leverage K-pop and K-drama fame to expand their international presence.
A Lasting Impression
With both Jun Ji-hyun and Lee Min-ho now representing the brand, Ultherapy Prime’s campaign launch marks a sophisticated fusion of style, star power, and cultural relevance. The event sets the tone for future cross-promotional opportunities within the Korean entertainment and beauty industries.
