The face of K-beauty’s new chapter in Japan
Keito Tsuna, the breakout actor best known from the Japanese drama Kimi no Hana ni Naru, is stepping up as the first-ever Japan ambassador for South Korea’s beloved skincare brand Innisfree. His debut campaign? A dreamy visual rollout for their latest green tea skincare collection—and yes, it’s as refreshing as it sounds.
New product, new face, new vibes
Innisfree, known for tapping into the power of Jeju Island’s natural ingredients, is launching two new products on October 1st:
- Green Tea Ceramide Milk Essence Toner – A two-in-one toner that hydrates and firms.
- Green Tea Ceramide Barrier Cream – A protective moisturizer for ultra-soft skin.
Both are part of Innisfree’s “active naturalism” approach—think science-backed skincare without skimping on the sensorial experience.
Toning it up on screen
Tsuna stars in a newly released short film shot in Korea, focused on capturing the soft hydration and dewy bounce that the new toner promises. The visuals? Smooth, serene, and packed with K-beauty glow goals. Tsuna shows off his expressive side, channeling everything from gentle charm to quiet strength—all in under a minute.
From 8LOOM member to K-beauty icon
While Keito Tsuna’s acting chops are already proven (remember 8LOOM, his fictional boy band from Kimi no Hana ni Naru?), this partnership solidifies his crossover appeal. He’s also landed roles in films like Before/After and #I’llTellYouTheTruth, making him one of Japan’s brightest young stars embracing Korea’s cultural wave.
Glow forward
With this new role, Tsuna isn’t just promoting skincare—he’s also bridging J-beauty and K-beauty fandoms everywhere. The question now: will more K-beauty brands follow suit and onboard global ambassadors? Stay tuned—and hydrated.
