Kim Sejeong Radiates Parisian Chic in Longchamp Campaign
Kim Sejeong is officially in her jet-set era—effortlessly hopping between Paris and London, dabbling in haute couture, and charming fashion fans along the way. The multi-talented star has just unveiled her latest fashion campaign with French luxury brand Longchamp, and, spoiler alert: she understood the assignment.
From Idol to It-Girl: Sejeong’s Stunning Image Makeover
Best known for her roles in K-dramas like Business Proposal and her powerful vocals from her time with girl group gugudan, Sejeong is now flexing her style credentials. In her newly-released photoshoot for Longchamp’s 2025 Fall/Winter collection, she channels a sophisticated yet playful energy that fans are calling “Parisian cool girl meets countryside dream.”
In one shot, she’s draped in a sunshine-yellow coat and soft pink knit sweater, posing against rugged rocks with a breezy smile. Another look combines a bold red jumper and crisp white skirt, styled with black leggings—serving both warmth and runway. And yes, every outfit is paired with a statement Longchamp bag that looks ready to crush any Paris Fashion Week street style roundup.
Nature Meets Nuance: A Backdrop Worthy of Vogue
Forget sterile studios. These photos take place amid windswept coastlines, open reeds, and moody skies—perfect staging to spotlight Longchamp’s romantic, leather-detailed aesthetic. Kim Sejeong even strolls through a golden reed field wearing a fuzzy vest and checkered ensemble, looking like she just walked off the set of a dreamy European drama.
The campaign doesn’t just highlight Longchamp’s versatile accessories—it underscores Sejeong’s ability to embody elegance without losing her youthful charm. She’s not just modeling clothes; she’s telling a story.
Global Girl: Connecting with Fans From Paris to London
Sejeong’s Instagram has become the unofficial behind-the-scenes diary of her European escapades. Fans have been treated to travel snaps between photo shoots, demonstrating her easygoing personality and wanderlust spirit. Whether she’s sipping espresso in a French café or casually glowing by London bridges, the posts are overflowing with comments in multiple languages like “Slayjeong” and “Queen behavior only.”
Thanks to her approachable vibe and fluent engagement on social media, Sejeong is carving out space as not just a Korean star, but a truly global fashion muse.
Fashion Meets Identity: Redefining the ‘Hallyu Star’ Look
This campaign marks an evolution in how idols participate in fashion. In the age of Hallyu—short for the Korean Wave—more K-celebs are becoming style ambassadors for global brands. But Sejeong’s collab with Longchamp leans into something distinct: authenticity over flashiness. It’s not just about designer logos; it’s mood, movement, and narrative.
Through her wardrobe, she expresses the same warmth and depth fans have come to love in her acting and music. It’s the fusion of “French chic” and grounded sincerity that’s winning hearts—and that’s exactly what Longchamp tapped into.
What’s Next for Sejeong?
Between filming dramas, preparing comeback stages, and now headlining fashion campaigns, Kim Sejeong proves there’s little she can’t do. This Longchamp feature positions her as a rising fashion icon as well as a multi-talented force, and we wouldn’t be surprised if brands start lining up behind the scenes to book her next.
Her seamless transition from K-pop idol to red carpet regular is the ultimate glow-up. And while she continues to bare her artistic soul to fans, she’s also dressing the part of a global star.
FAQ
Who is Kim Sejeong?
Kim Sejeong is a South Korean singer and actress known for her time in IOI and gugudan, as well as her roles in popular K-dramas like Business Proposal and The Uncanny Counter.
What brand did Kim Sejeong model for recently?
She recently modeled for French luxury brand Longchamp as part of their 2025 Fall/Winter campaign.
Where was the Kim Sejeong Longchamp photoshoot taken?
The photoshoot was captured in scenic outdoor locations across Paris and London, combining natural beauty with high fashion.
- Yellow coat & pink sweater look set: pure sunshine vibes
- Red jumper & white skirt combo: cozy with flair
- Check prints in the reed field? Just call it countryside couture
Image credits: Screenshots from Kim Sejeong’s official Instagram
