Lee Junho Becomes New Face of Berluti
Actor Lee Junho is stepping into luxury—literally. The K-pop idol-turned-actor has officially been named the global ambassador for French luxury menswear brand Berluti, marking a monumental moment in both his career and the brand’s 130-year legacy.
A 130-Year Legacy Meets a Modern Icon
Founded in 1895 in Paris, Berluti has long been synonymous with high-end men’s fashion. Known for its artisanal leather shoes and ready-to-wear (RTW) lines, it’s become a staple for distinguished men with a taste for craftsmanship and sophistication. This year, to mark its 130th anniversary, Berluti made a bold move by choosing Junho as the face of its evolving brand identity—a seamless blend of tradition and contemporary flair.
Junho’s Fashion Game: From Stage to Style Icon
Junho’s transformation from an idol in boy group 2PM to a critically acclaimed actor has been impressive, but his fashion evolution is equally noteworthy. In his debut campaign visuals, he channels everything from black-tie elegance to street-savvy chic—donning sleek black suits, velvet plum jackets, and rich brown leather outerwear with ease. At glamorous grand openings in Shanghai IFC and Taipei 101, Junho turned heads with his calm charisma, effortlessly merging with the brand’s elevated ambiance.
Fashion World Reacts: The Perfect Match
The appointment isn’t just about good looks (though those certainly help). Fashion insiders are calling it a smart match, crediting Junho’s refined public image and multilayered charm. Whether exuding intense charisma or offering a soft smile, he personifies Berluti’s goal: uniting heritage with innovation. His presence brings a new level of star power to the French label’s understated luxury.
Luxury Meets Approachability—Junho on Social Media
And he’s not keeping all that shine to himself. Fans have been treated to behind-the-scenes glimpses via social media, where Junho shares snapshots using Berluti’s official hashtags. From holding flower bouquets and designer shopping bags to casually posing along urban landscapes, his candid charm turns high-end fashion into something fans around the world can feel connected to.
What’s Next for Junho and Berluti?
Junho’s star continues to rise, and Berluti is clearly betting on his global appeal. “His style and depth are a perfect reflection of Berluti’s luxury ethos,” shared a Berluti spokesperson, hinting that we can expect to see a lot more of Junho in upcoming campaigns and collaborations. With his dual identity as a stylish leading man and soft-spoken artist, Junho is poised to lead Berluti into its next chapter of global influence.
- Event appearances: Grand openings at Berluti Shanghai IFC and Taipei 101
- Signature looks: Plum velvet jacket, sharp black suit, brown leather jacket
- Fan reactions: “Junho is the definition of classy!” / “He elevates everything he touches.”
FAQs
Why did Berluti choose Lee Junho as their ambassador?
Berluti selected Junho to represent the brand globally in celebration of their 130th anniversary. His refined image, global fan base, and ability to bridge tradition and modernity make him a perfect fit.
What is Berluti known for?
Berluti is a Paris-born luxury fashion house famous for its bespoke leather shoes and high-end menswear, blending traditional artisanal craftsmanship with modern style.
Where did Junho appear as part of Berluti’s events?
Junho made high-profile appearances at Berluti’s grand openings in Shanghai’s IFC Mall and Taipei’s iconic 101 skyscraper, where he impressed in person and on camera.
