Lee Junhyuk Graces Sulwhasoo’s ‘Yoon Bit Lounge’ Photo Wall
On April 10, acclaimed Korean actor Lee Junhyuk made an elegant appearance at the launch of global luxury beauty brand Sulwhasoo’s pop-up store event, ‘Yoon Bit Lounge’, held at Lotte Avenuel in Jamsil, Seoul.
Star-Studded Lineup Lights Up Sulwhasoo Event
The high-profile photo wall event attracted major attention as other celebrities including Hyeri, Lee Junyoung, and Gong Seungyeon also attended, bringing extra star power to the venue. Dressed to impress, the stars posed for the cameras, adding glamour and excitement to the brand’s sophisticated promotional space.
Pop-Up Store Open Through April 20
Sulwhasoo’s pop-up, themed around its signature First Care Activating Serum—fondly known as Yoonjo Essence—will run from April 10 to April 20. The installation invites visitors to experience the blend of traditional Korean beauty rituals and contemporary luxury that Sulwhasoo is known for.
Celebrating Korean Skincare in Style
This event is part of a broader trend of K-beauty brands embracing immersive marketing experiences. Combining celebrity presence and skincare culture, this pop-up exemplifies how Korean luxury beauty continues to lead innovative consumer engagement strategies.
With K-style beauty expanding its reach around the globe, industry watchers anticipate more events like this, blending high fashion, skincare, and stardom.
