Star-Studded Opening for Sulwhasoo’s ‘Yoon Bit Lounge’
South Korean actor Lee Junhyuk made a fashionable appearance on June 10 at the ‘Yoon Bit Lounge’ pop-up store opening held by global luxury beauty brand Sulwhasoo. The event took place at Lotte Avenuel in Jamsil, Seoul, and featured an impressive lineup of celebrities.
Joining Lee Junhyuk at the photo wall were fellow stars Hyeri, Lee Junyoung, and Kong Seung-yeon, each adding a touch of glamour to the event with their stylish presence.
Pop-Up Store Running Until June 20
The limited-time pop-up event, celebrating Sulwhasoo’s signature First Care Activating Serum (also known as Yoonjo Essence), will be open to the public from June 10 to 20. Visitors can explore Sulwhasoo’s skincare philosophy and enjoy an immersive brand experience.
As the red carpet lit up with Korean stars, fans and media alike captured the moment, turning the pop-up into a talked-about gathering of beauty and entertainment elites.
Luxury Meets Celebrity Charm
Sulwhasoo’s events are known for blending traditional Korean aesthetics with modern elegance—an approach echoed in the Yoon Bit Lounge’s ambiance. With each pop-up, the brand reinforces its image as a cultural icon within South Korea’s booming beauty industry.
Lee Junhyuk’s attendance not only highlights his growing influence in the fashion and beauty scene but also reflects the synergy between Korean celebrities and high-end brand storytelling.
With the pop-up running for ten days, visitors in Seoul have a rare opportunity to experience the essence of K-beauty firsthand—sprinkled with some stardust from Korea’s brightest celebrities.
