Star-Studded Event Lights Up Lotte Avenuel
On June 10, actor Lee Jun-young made an appearance at the Lotte Avenuel Jamsil branch in Seoul for the opening of a pop-up store by Sulwhasoo, a global luxury beauty brand. The event marked the unveiling of the brand’s “Yoonbit Lounge”, dedicated to its iconic First Care Activating Serum (also known as “Yoonjo Essence”).
Celebrity Guests Grace the Photo Wall
Alongside Lee Jun-young, celebrities including Hyeri, Lee Jun-hyuk, and Gong Seung-yeon also attended, adding star power and elegance to the celebration. The photo wall event quickly grabbed attention, with fans praising the actors’ sophisticated fashion choices and glowing visuals.
Limited-Time Pop-Up Runs Through June 20
The pop-up store will remain open through June 20, offering visitors a curated experience of Sulwhasoo’s luxurious skincare lines. The “Yoonbit Lounge” aims to immerse visitors in the brand’s deep-rooted philosophy combining tradition with modern elegance.
With stunning celebrity attendees and a beautifully curated space, the event has already become a talk of the town—blending the glamor of K-celebs with Korea’s top-tier beauty heritage.
