Star-Studded Launch for Sulwhasoo’s Yoonjo Essence Event
South Korean actor Lee Jun-young made an elegant appearance on June 10 at the photo wall event for global luxury beauty brand Sulwhasoo‘s ‘Yoonbit Lounge’ pop-up store, held at Lotte Avenuel in Jamsil, Seoul.
The event marked the official opening of the pop-up, celebrating the revamped edition of Sulwhasoo’s signature skincare product, Yoonjo Essence. Lee was joined by fellow celebrities such as Hyeri, Lee Jun-hyuk, and Gong Seung-yeon, making it a glamorous gathering of top stars.
Pop-Up Runs Until June 20
The ‘Yoonbit Lounge’ experience zone, which runs from June 10 to June 20, offers an immersive brand experience, highlighting the elegance and heritage of Korean beauty through Sulwhasoo’s innovative approach. Visitors can enjoy aesthetic product showcases, interactive booths, and limited-edition gifts.
Lee Jun-young’s Fashion Game on Point
Lee Jun-young, known for both his acting talent and sharp sense of style, turned heads with his sophisticated look at the event. Fashion watchers noted his clean-edge ensemble, effortlessly blending contemporary vibes with classic elegance.
With the event attracting significant attention from media and beauty enthusiasts alike, it’s clear that K-beauty continues to capture the imagination of global consumers. Events like this further spotlight how Korean celebrities like Lee Jun-young help amplify the international influence of Hallyu culture.
K-beauty Meets Star Power
As Hallyu’s reach expands, so does the fusion of K-beauty and celebrity presence. From skincare to red carpet-ready appearances, stars like Lee Jun-young play a pivotal role in showcasing Korea’s modern blend of tradition and trendsetting design.
Whether you’re a fan of K-dramas or cutting-edge cosmetics, the ‘Yoonbit Lounge’ pop-up highlights the art and appeal of Korean storytelling—this time, in the form of glowing, radiant skin.
