Lee Min Ho Appears at Ultherapy Prime’s Asia-Pacific Campaign Launch
SEOUL, SOUTH KOREA — Beloved K-drama star Lee Min Ho attended the official unveiling of Ultherapy Prime’s Asia-Pacific campaign on July 11 at the Grand Hyatt Seoul in Hannam-dong.
The event was held to introduce the brand’s latest campaign and celebrate the appointment of its new regional ambassadors. Lee Min Ho and renowned actress Jun Ji Hyun both graced the stage as the brand’s featured celebrities, drawing enthusiastic interest from media and fans alike.
Star Power Brings Spotlight to Skincare Campaign
As representatives of the premium skincare brand, both Lee and Jun emphasized their ongoing commitment to self-care and wellness—values that are highly admired by their global fanbase and align closely with the brand’s philosophy.
“It’s always great to meet fans in a setting like this and promote something I genuinely believe in,” said Lee Min Ho during a short speech at the event.
Recognized Icons of the Korean Wave
Lee Min Ho and Jun Ji Hyun are not new to the limelight. Both are household names thanks to their leading roles in iconic K-dramas. Lee gained international stardom through Boys Over Flowers and The King: Eternal Monarch, while Jun Ji Hyun captured global audiences in My Love From the Star.
Their collaboration under this campaign not only showcases their enduring popularity but also highlights how K-celebrities continue to wield strong influence in Korea’s beauty and fashion industries.
More Than Just a Pretty Face
In Korea, it’s common for top celebrities to serve as brand ambassadors, but when two major Hallyu stars unite at the same event, it’s more than just business—it’s a major media moment. As K-beauty continues to expand overseas, having global icons like Lee and Jun leading campaigns strengthens the international appeal of Korean skincare brands.
With Hallyu’s momentum continuing at full speed, appearances like these remind fans worldwide why K-stars remain on top—not just on screen, but also as trendsetters in beauty and lifestyle.
