Park Bo-gum Steps Behind the Counter
On September 11, beloved actor Park Bo-gum will become a guest manager at a CheongKwanJang pop-up store, affectionately dubbed the “Bo-gum Branch.” Known for its premium red ginseng products, CheongKwanJang is bringing the star closer to his fans—literally—and just in time to celebrate Korea’s version of Thanksgiving, Chuseok.
A Star-Powered Fan Event with a Message
This one-day-only event isn’t just about selfies and star sightings. It’s designed to promote well-being and connection ahead of the holiday season. Park, the brand’s current model, will engage directly with visitors, offering his trademark warmth and charm during the in-person encounter.
Bo-gum Says Hello (and Happy September)
“Hello everyone! This is Park Bo-gum, CheongKwanJang’s brand ambassador,” he shared on social media. “I’ll be at the ‘Bo-gum Branch’ on September 11! Come join me and get ready for a healthy and happy September.” Fans are already counting down the days.
Coming Off a Successful Fan Tour
Park recently wrapped up a successful fan meeting tour across Manila and Bangkok, drawing massive attendance and fan devotion. This latest surprise appearance continues to solidify his status as one of Korea’s most approachable and adored stars.
Expect Smiles, Selfies, and Sales
With Park’s real-life charm mixing with CheongKwanJang’s wellness focus, the event is expected to boost both fan engagement and brand awareness. Whether you’re there for the red ginseng or just hoping to catch a glimpse of Bo-gum in action, this pop-up promises some serious healing vibes.
All Eyes on September 11
With his consistent presence both on screen and off, Park Bo-gum continues to bridge K-celebrity glamour with heartfelt sincerity. From acting to ambassador gigs, the star keeps things refreshingly human. Final verdict? Bo-gum doesn’t just glow on camera—he brings that warmth to real life.
