Park Gyu-young Shines at SATUR’s Myeong-dong Flagship Opening

SEOUL, South Korea — Actress Park Gyu-young lit up the photo wall at the opening ceremony of contemporary fashion brand SATUR’s new store, ‘SATUR Archive Myeong-dong,’ held on the morning of July 10 in central Seoul.

The event was a star-studded affair, attracting not only Park but also DK (Dokyeom) of K-pop group SEVENTEEN, both serving as the brand’s official muses. Their presence brought even more excitement and glamour to the highly-anticipated store launch.

SATUR Unveils 2025 Hot Summer Collection

The newly opened SATUR Archive Myeong-dong store showcases the brand’s 2025 Hot Summer Collection along with a wide array of contemporary fashion items. Known for its clean silhouettes and modern aesthetic, SATUR continues to gain traction among young, fashion-forward consumers in Korea and abroad.

Rising Star Power

Park Gyu-young, recently seen in popular K-dramas and praised for her versatile acting, turned heads at the event in her elegant yet edgy ensemble, embodying SATUR’s signature style. Her growing popularity and fashion-forward image make her an ideal muse for the trendsetting label.

With K-fashion becoming an increasing force globally, collaborations between rising actors and emerging brands like SATUR are solidifying Korean pop culture’s influence not just on screen, but on the streets.

Closing Thoughts

With the successful launch of its flagship store in Myeong-dong and a strong lineup of celebrity collaborations, SATUR seems poised to make waves this summer. Fans can expect more high-profile appearances and stylish releases as the brand continues to ride the Hallyu fashion wave.