Haseul’s Solo Era Hits a New Note
On June 18, Haseul—member of the K-pop act ARTMS—launched her solo single “Love Poison” across global streaming platforms, complete with a visually rich music video. And yes, it’s as intoxicating as the title promises—minus the regret.
What Does ‘Love Poison’ Sound Like?
The track is a dreamy dive into the city pop genre—a retro-inspired style that blends soft vocals, reverb-heavy soundscapes, and comforting drumbeats. Think sunset drives through neon cityscapes, if that city were Seoul in a Studio Ghibli universe.
“Love Poison” floats between sweetness and danger, mirroring the emotional push-and-pull of intoxicating love. Haseul’s crystal-clear vocals pull listeners into this shimmering sound maze, balancing melancholy with allure.
Not Just a Pretty Voice
Haseul’s fans, known as OURII, have already seen her creative evolution through standout solo works like “Plastic Candy” and “Fragile Eyes.” With “Love Poison,” she pushes further, offering not just another song, but a sonic signature.
“Her voice is like a beam of light in a foggy room,” one fan gushed on X. “You can Feel. Every. Word.”
Meanwhile, Back at Club Icarus…
Haseul isn’t just thriving solo—her group ARTMS is soaring. Their latest album “Club Icarus” shattered initial sales records, and its cinematic title track, “Icarus,” even came with a nearly 14-minute music video that feels more like a short film than your average K-pop release.
The group has also been making waves offline, hosting immersive events in Seoul, New York, and LA under the same name—blending performance, storytelling, and live DJ sets.
Listen Now
“Love Poison” is now streaming worldwide. Whether you’re a diehard OURII or a K-pop newcomer looking to dip into dreamy vibes, Haseul’s solo return is worth a listen.
And if you’re wondering where to start: maybe pour yourself a cold drink, cue up the video, and let the poison do its magic.
