Who Is AtHeart?
K-pop’s newest it-girls are here—and they’ve already made the cover of Vogue Korea. Rookie girl group AtHeart turned heads with their debut pictorial for the magazine’s September issue, released on August 20 via their official social media accounts.
Cool Girl Vibes and Couture Denim
Decked out in uniquely styled denim looks, each member served serious model energy with intense yet dreamy gazes and effortless poses. Their commanding presence hinted at their potential to become the next global fashion icons from the K-pop scene.
Already Global Darlings
AtHeart is wasting no time. Even before their official debut, they caught the attention of major global outlets like The Hollywood Reporter, NME, and Rolling Stone. Plus, landing ambassadorships with international beverage brands before dropping a single? That’s some top-tier rookie behavior.
Inside Their Bold Debut EP
Titled ‘Plot Twist’, their debut EP dives into the chaotic beauty of adolescence, weaving five distinct tracks that reflect the girls’ honest emotions through unpredictable narrative flow. It’s an expressive, genre-blending intro to AtHeart’s identity—a group that’s not afraid to color outside the lines.
Chart Love from Southeast Asia
Their debut MV wasn’t just a fashion moment—it earned serious YouTube juice. ‘Plot Twist’ hit top ranks on YouTube’s daily charts in Indonesia, Vietnam, and the Philippines, racking up over 6.5 million views as of the 20th.
What’s Next?
Expect to see a lot more of AtHeart on your feed. They’re lining up music show performances and web content appearances to connect with fans across borders. With both the fashion and music worlds watching, AtHeart’s rookie story is off to a truly cinematic start.
