BABYMONSTER x LeSportsac: A Global Fashion Match
K-pop’s powerhouse rookie group BABYMONSTER is taking the fashion world by storm. The group has just been named the brand muse for iconic New York-based lifestyle label LeSportsac, coinciding with the brand’s first-ever apparel collection launch in Japan.
LeSportsac Dives Into Fashion
Known worldwide for its lightweight nylon bags, LeSportsac is now stepping into the wearables game. The launch introduces a full range of stylish yet practical clothing designed to blend seamlessly into daily life. Think elevated basics that carry the same functional flair as their cult-favorite bags.
BABYMONSTER’s Campaign Takes Over Harajuku
To mark the big debut, the six-member girl group stars in a fresh new visual campaign—revealing a chic, softer side of the girls that contrasts their powerful on-stage personas. The campaign video and promotional photos dropped on June 22 via LeSportsac’s official online store and social media.
Expect a full-on BABYMONSTER takeover: 14 unique posters starring the group are set to line Tokyo’s fashion-forward Cat Street in Harajuku for the next two weeks. Fans can even score limited-edition gifts by sharing the posters on social media and making purchases at the flagship store in Omotesando.
Themed Threads That Match Their Vibe
Shot in Seoul just after a live performance, the photoshoot highlights each member’s vibrant personality—through cozy knits, bold cardigans, and sporty outerwear. Despite a grueling schedule, the members powered through interviews and poses, encouraging each other with laughs and bright energy.
“This was my first shoot with LeSportsac, and I loved how cute and comfy the clothes were,” said PHARITA. RORA chimed in, “I think PHARITA suits the outfit best—especially that blue tracksuit. It’s totally my vibe.” And CHIQUITA? She had her sights set on RORA’s knit top: “It’s so cute—I want it!”
From Japan With Style (and Sushi Dreams)
The group also revealed their desire to explore more of Japan—beyond the concert venues. “We’ve visited Japan many times, but we rarely get the chance to just hang out together,” said PHARITA. “Next time, I want to eat lots of sushi!” RORA, a winter lover, added, “I’d love to take the members to Sapporo and stay in a traditional ryokan.”
Asked where they’d rock their looks, CHIQUITA picked the streets (and maybe the airplane, for max comfort), while RUKA wants to spend quality time roaming around with the members.
Fall Goals and Fave Pieces
When it comes to fall, the girls had classic cravings: ASA dreams of sweet potatoes and chestnuts, while AHYEON just wants a peaceful stroll (with enoki mushrooms in tow). Fashion-wise, PHARITA adores her blue outfit—“My fave color, so it’s the main point!” ASA loves her colorful, striped cardigan, and RUKA gave a shoutout to an outerwear piece: “The logo detail is super cute!”
Why BABYMONSTER Is the Perfect Muse
BABYMONSTER, with members from Korea, Thailand, and Japan, represents a new generation of global artistry. Their message of self-respect, grit, and unity aligns perfectly with LeSportsac’s core philosophy: “Lighten Your World.” The brand believes these multi-talented rookies embody the very idea of living life boldly and unapologetically.
With their fashionable edge, cross-cultural appeal, and dedicated fanbase, BABYMONSTER isn’t just fronting a new collection—they’re helping shape what the next wave of fashion looks like.
What’s Next?
As their presence grows in both music and fashion, all eyes are on BABYMONSTER. Will they launch their own label next? The sky’s the limit. For now, Tokyo’s streets are their runway—and the world, their stage.
