BLACKPINK Rosé Teams Up with Puma for Dreamy ‘PUMA x ROSE’ Collab

Rosé is painting the world pink—this time, with Puma strokes. The BLACKPINK vocalist has revealed her first-ever capsule collection with global sportswear giant Puma, and yes, it’s every bit as chic and forest-fairy as you’d expect.

Who: Rosé of BLACKPINK Reinvents Athleisure

On August 31, Rosé shared a cinematic teaser of her new Puma collaboration via Instagram, writing: “We speak from the heart in the language of roses. @pumasportstyle / So thrilled to finally share this. A new beginning.” Cue global fans combusting in comment sections.

The announcement marks the official launch of the ‘PUMA x ROSE’ collection, a debut line that Rosé not only modeled but also personally conceptualized and designed. Translation? It’s dripping in her dreamy, minimalist aesthetic.

Athleisure, But Make It BLACKPINK

Shot against a mystical forest backdrop, the campaign features Rosé lounging on moss, lost in thought or wandering through trees in ethereal poses. She dons a range of Puma apparel—from sleek track suits and oversized hoodies to fitted skirts and sporty accessories—all styled through her delicate, deliberate lens.

The collection is a love letter to athleisure—a blend of athletic and leisurewear that mirrors today’s on-the-go lifestyle. Rosé’s vision? Make it soft, strong, and effortlessly cool. And fans are here for it.

What’s in the ‘PUMA x ROSE’ Collection?

• Signature Puma sneakers redesigned with Rosé’s subtle flair
• Monochrome tracksuits that toe the line between bold and soft
• Cropped hoodies, mini skirts, and bucket hats that mix femininity with edge
• Sporty backpacks perfect for Seoul street style or Coachella fits

Rosé fans (aka Blinks) are already styling their outfits in anticipation, with one on Twitter fangirling, “Rosé slayed so hard even the trees are shaking.”

A Star-Powered Strategy: Puma’s Gen Z Playbook

Collaborating with Rosé isn’t just a fashion flex—it’s a marketing move with global impact. By tapping into her style icon status and music world influence, Puma is gunning for a deeper connection with young, global consumers.

Rosé’s personal touch—where she contributed to both design direction and concept—makes this more than a celeb slap-on partnership. It’s a blend of identity, image, and statement. And it’s working.

Timing It Right: BLACKPINK’s Momentum Build

This isn’t a solo moment—it’s part of a bigger BLACKPINK wave. The group recently dropped their reunion single “Ddui-eo” in July, clocking in their first full-member release in nearly three years. They’re now in the midst of a massive 31-show world tour across 16 cities, including stops in New York, Tokyo, Paris, and more.

Rosé’s Puma team-up dovetails perfectly with this comeback blitz, offering fans new music, new looks, and new ways to stan.

More Than Merch: Culture Meets Couture

What makes ‘PUMA x ROSE’ special isn’t just the clothes—it’s what they represent. It’s K-pop meeting streetwear. It’s curated consumerism. It’s giving fans a piece of Rosé’s quiet, ethereal charm in wear-and-go form.

According to industry insiders, the collection is expected to boost global sales and fortify Puma’s presence in the hyper-competitive fashion market. One exec simply noted, “Rosé doesn’t just wear fashion. She shapes it.”

The End of a Beginning

Rosé’s fashion journey has just begun, and if this collab is any indication, she’s here to redefine what artist-brand partnerships can look like. Puma, on the other hand, gains a muse with style cred, Gen Z magnetism, and a massive international fanbase. It’s a win-win stitched in satin and suede.

Whether you’re running errands or running to the next BLACKPINK concert, the message is clear: Be bold, be soft, be Rosé.

FAQs

What is ‘PUMA x ROSE’ and when was it released?

‘PUMA x ROSE’ is a fashion collaboration between BLACKPINK’s Rosé and Puma, launched on August 28, 2024. The collection blends sporty athleisure with Rosé’s signature feminine style.

Where can I buy the PUMA x ROSE collection?

The collection is available on Puma’s official website and select global retailers. Availability may vary by region.

Did Rosé design the clothes herself?

Yes. Rosé was heavily involved in both the concept creation and design process of the collection, marking this as her first hands-on fashion project.