Lights, Camera, Comeback: BOYNEXTDOOR Goes Full Movie Mode
Fresh off their rising stardom, K-pop rookie group BOYNEXTDOOR has unveiled a slick new preview for their upcoming 5th mini album, The Action. On September 29 at 10 PM KST, the group’s official social channels dropped a set of concept photos and a teaser film from the ‘Play’ version of the album.
All Eyes on Visuals: From Cool to Dreamy
The release includes 27 photos split between group and solo cuts, giving fans (and yes, the camera) plenty to swoon over. Each of the six members channels a distinct cinematic vibe right in front of a sign that reads “The Action.”
- Sungho stuns with platinum blonde hair and a moody, nonchalant stare.
- Liu contrasts his quirky image with a strong, penetrating gaze.
- Jaehyun serves blockbuster energy, like a star ready for red carpets and stunts.
- Taesan gives off ethereal, almost otherworldly vibes.
- Leehan looks straight out of a dream sequence—surreal and striking.
- Woonhak balances youthful charm with quiet confidence.
Mystery Message: A Teaser That Plays Like a Scene
The concept film adds a thrilling twist. A mysterious voice tells the members, “I saw your movie. I really liked it,” before transitioning to reveal each member in dramatic fashion against the iconic “THE ACTION” sign. It’s a cinematic buildup that hints at more storytelling in the album ahead.
‘The Action’ Campaign: All About Film Festival Energy
This isn’t their first foray into movie-like promotions. On September 26, BOYNEXTDOOR released a Vlog-style video (yes, that’s a mash-up of ‘video’ and ‘blog’) where they play the role of a fictional film crew, TEAM THE ACTION. The storyline? They’re headed to Chicago for a film festival—because why not craft a whole narrative arc while teasing an album?
Earlier teasers also featured dramatic, cinematic backdrops, reinforcing the movie theme that runs through this entire comeback.
Mark Your Calendars: October 20
The Action officially drops on October 20 at 6 PM KST. According to the group’s agency, the album packs a punch of ambition and maturity. It’s about chasing your best self—a message wrapped in glossy production and bold visuals.
With BOYNEXTDOOR riding high on momentum, fans can expect nothing short of an explosive next chapter. As the group says through their concept: “Action!”
