Jin’s Shiny Locks Get the Spotlight
BTS’s Jin is turning heads—literally—in his first-ever Japanese haircare ad with Lucido-L. As the new ambassador for the brand’s Re: Series, Jin stars in a glossy commercial that celebrates both self-care and his perfectly tousled hair. Think: sunrise lighting, lavender suits, and a whole lot of hair flips.
Behind the Scenes: Wind Machines and Winks
The 30-second spot shows Jin strolling into a sun-drenched bathroom, unscrewing the cap of a Re: Series hair mask, and summoning what the brand calls a “Regenerative Ring”—a stylized visual symbolizing Lucido-L’s high-tech repairing treatment. Cue cinematic hair shots from every angle.
But the real charm happens behind the scenes. In the making-of video, fans get a glimpse of Jin’s playful side as he experiments with cap-opening angles and collaborates with the director on the perfect wind-blown shot. One standout moment? Jin suggesting his own poses for the final shot—striking a pose, walking toward the camera, and sealing it all with a cheeky wink.
Lucido-L Re: Series: What’s the Buzz?
The Lucido-L Re: Series isn’t your average off-the-shelf treatment. Developed by Japanese beauty giant Mandom, the line combines salon-inspired techniques with targeted hair repair technology. It’s science meets self-love—packaged in ultra-aesthetic purple branding that now happens to match Jin’s vibe perfectly.
Campaign Details (And Yes, There Are Prizes)
To celebrate the campaign, Lucido-L has launched a special giveaway for fans in Japan. Buy two or more items from the Re: or Argan Rich Oil Series—including the Repair Hair Mask—and upload your receipt online to enter. Here’s what you could win:
- Prize A: Shampoo brush + JIN postcard book (300 winners)
- Prize B: JIN sticker sheet (700 winners)
- Prize C: Re: Series gift set (100 winners)
Heads up: The promo runs from October 14 to November 30, 2025, and is only valid for in-store purchases across Japan.
When and Where to Watch
Can’t wait to see Jin’s glossy reveal? The full ad went live online on September 17, 2025, and will begin airing nationwide on Japanese TV from October 14. In true K-pop fashion, every version—including a 15-second teaser and making-of cut—is already racking up views online.
More Than Just a Pretty Face
BTS’s eldest member may be known for his smooth vocals and worldwide army of fans, but this CF proves he’s also a master of the slow-motion hair flip. His on-screen confidence and input behind the camera show just how involved he is beyond the music stage.
Hair goals? Achieved. Brand ambassador goals? Totally.
