When Life Gives You Bleach Fails, Make Merch
DJ SODA’s sense of humor might be the real headliner. After suffering a bleaching mishap that left her with only “10% of her hair,” the globally adored DJ decided to turn the ordeal into art—and a fabulously snarky fashion piece. Enter the ‘Bakin’ SODA’ T-shirt.
From Personal Pain to Public Statement
The South Korean artist shared the reveal via Instagram, posting, “The Bakin’ SODA T-shirts are finally out!” What started as a joke gift she made for herself has become a hit with fans worldwide. “I made them just for me, but after so many people asked, I decided to release them,” she wrote.
The shirt features a blazing illustration of DJ SODA herself, complete with flaming hair and the phrase “Bakin’ SODA”—a hilariously literal twist on her stage name and her bleach-related misadventure.
Fashion with a Heart
This isn’t just another merch drop. The DJ also pledged that a portion of the proceeds will go toward helping people in need, earning applause from fans for blending humor with generosity.
“I Look Like an Abused Dog…”
Back in July, DJ SODA opened up about the hair-dye horror story, sharing, “Only about 10% of my hair remains. Someone even told me I looked like an abused dog. I don’t know why those words hit so hard.” It was a surprisingly vulnerable post from an artist best known for her bold, confident image.
From Korea to Coachella
Known for lighting up stages across Asia, Europe, and the U.S., DJ SODA (real name Hwang So-hee) has built a global fanbase with her electrifying sets and daring style. Whether she’s spinning beats or turning trauma into trendwear, one thing’s for sure—she knows how to stay in the spotlight.
What’s Next?
With fans flocking to get their hands on the limited-edition T-shirt, and her story continuing to resonate, DJ SODA proves yet again: she’s not just a DJ, she’s a one-woman pop culture phenomenon. Maybe next she’ll drop a shampoo line… or a memoir titled ‘Tales from the Bleach’?
