A Fresh Start with a Powerhouse Agency
As of June 29, talented K-pop girl group H1-KEY (Seoi, Riina, Hwiseo, and Yel) has signed an exclusive contract with Choi Creative Lab. The new agency welcomed the group with open arms, saying, “We’re thrilled to kick off H1-KEY’s second chapter together. Please show them lots of love and support.”
From Viral Hits to Vocal Queens
Debuting in 2022, H1-KEY quickly carved out a niche with their killer live vocals and razor-sharp choreography. Their message? Confidence and wellness through music. And fans were here for it.
The group’s breakthrough came with their first mini album title track, “Rose Blossom”, which climbed to No. 1 on major Korean music charts like Bugs’ real-time and daily rankings. It later landed on Melon’s year-end chart and even made waves on YouTube Music’s Global Top 100—a rare feat for a rookie act.
Building Their Own K-pop Universe
Following up with uniquely flavored singles like “SEOUL (Such a Beautiful City)” and “Let It Burn”, H1-KEY continued to expand their musical narrative. Each release spotlighted their versatility and creativity, proving they’re not a one-hit wonder but true artists with staying power.
Most recently, they dropped their fourth mini album, “Lovestruck”, with the title track “It Was Summer”—a nostalgic anthem tapping into youthful brilliance, summer love, and the dreams that define us.
Joining a Star-Studded Roster
Choi Creative Lab is home to some major names in Korean music, including trot legend Kim Yeon-ja and rising stars like Kim So-yeon, Hwang Min-woo, and Hwang Min-ho. With H1-KEY on board, the agency’s lineup just got a vibrant K-pop twist.
What’s Next for H1-KEY?
The group’s transition into Choi Creative Lab marks a strategic new chapter that could unlock even more global potential. Will they drop a full album next? Embark on an international tour? Maybe. One thing’s certain—their summer reign is just heating up. 🔥
