IDID Builds Buzz with ‘Ice Camp’ Ahead of Debut
They haven’t even debuted yet, but IDID—Starship Entertainment’s sizzling new boy group—is already stirring global fan curiosity with a frosty twist on the typical K-pop teaser. Ahead of their official debut on September 15, the rookie septet is rolling out an imaginative world full of playful secrets, clever Q&As, and endearing mascots.
Meet IDID: Starship’s “High-End Fresh Boy Band”
Born from Starship’s large-scale project Debut’s Plan, IDID is made up of seven members: Jang Yonghoon, Kim Minjae, Park Wonbin, Chu Yuchan, Park Sunghyun, Baek Junho, and Jung Semin. Positioned as a ‘high-end refreshing idol’ group, IDID blends crisp charm with a curated image that feels distinctly Gen Z-worthy—and their debut teaser game fits the brief.
‘Ice Camp’: A Fluffy, Firelit Invite to IDID’s World
The group’s first viral teaser? A 10-second “Ice Camp” invitation that doubles as an adorable interactive visual. The animation features DODO, IDID’s marshmallow-cute mascot, circling a campfire hand-in-hand with six other mini Dododos—symbolizing the seven members. It’s soft. It’s summery. It’s suspiciously perfect for screensavers.
Fans were instantly intrigued. What adventures await in the world of Ice Camp? Is DODO canonically IDID’s eighth member? Theories are ablaze, but one thing’s certain: this whimsical teaser effectively throws open the campfire gates to fan engagement—and who wouldn’t want S’more?
Breaking the Ice with Personality-Driven Q&As
The group also dropped a content series titled “Ice Breaking”, designed to build familiarity between the members and fans. Think of it as a video pen-pal letter, complete with quirky group questions like: “If your fellow members were animals, what would they be?”
The answers ranged from hilariously spot-on to wildly chaotic. One member was dubbed a Golden Retriever (loyal and energetic, obviously), while another earned Owl status for their late-night wisdom. These bite-sized videos are doing what over-produced reality content often struggles with: they’re making fans feel like insiders from day one.
Vacation Vibes & Vlogs Waiting to Happen
“Ice Breaking” also includes fun hypotheticals that give fans a glimpse into IDID’s group dynamics. Questions like “What would your summer vacation with the members look like?” and “Who’d scream first on a roller coaster?” reveal personalities and chemistry without the filter.
This pre-debut strategy feels refreshingly analog—a throwback to the early 2010s when groups like INFINITE and B1A4 used goofy interviews to charm fans before the stylists fully took over. Nostalgia meets TikTok vibes.
Countdown to Debut: Album, Showcase & More
The hype isn’t accidental. IDID’s first mini album, titled I Did It., drops on September 15 at 6PM KST on major music platforms. Along the way, they’ve released:
- A meticulously teased debut timetable
- The fan-collectible ‘idid.zip’ mystery package
- A bold, sky-blue showcase poster that screams “summer boys but make it haute”
Everything screams brand cohesion—from their minimalist aesthetics to the clever wordplay in their album title. This isn’t just a debut. It’s a well-choreographed rollout of a multimedia identity.
From Curiosity to Clocked-In Fandom
With this blend of light-hearted content and strategic storytelling, IDID is crafting more than just a fanbase—they’re building a fandom ecosystem. They’re showing, not telling. Laughing, not posing. And most importantly, they’re proving that pre-debut storytelling, when done right, can hook global K-pop fans just as powerfully as a title track drop.
FAQs
When does IDID officially debut?
IDID will make their debut on September 15, 2024, at 6PM KST with their first mini album I Did It.
Who are the members of IDID?
The seven members of IDID are Jang Yonghoon, Kim Minjae, Park Wonbin, Chu Yuchan, Park Sunghyun, Baek Junho, and Jung Semin.
What is ‘Ice Camp’ and ‘Ice Breaking’?
‘Ice Camp’ is a whimsical teaser video featuring IDID’s mascot DODO, symbolizing the group’s pre-debut theme. ‘Ice Breaking’ is a series of Q&As where members answer fun personality-revealing questions to help fans get to know them better.
