A New K-pop Universe Is Born
“Find your idntt.” With this powerful statement, Modhaus pulled back the curtain on its latest large-scale K-pop project, idntt, on July 1 at midnight. The teaser video revealed a cinematic look into a group determined to defy expectations and explore authentic self-expression.
Three Sub-Units, One Identity
Modhaus has divided idntt into three distinct sub-units, each offering a piece of the full story. The first, unevermet, introduces the journey with eight members stepping into the spotlight. Next comes yesweare, comprising another eight members who build on the group’s identity. These 16 members will soon release a collaborative track together.
Completing the lineup is itsnotover, adding the final eight members to form the complete 24-member ensemble. Once all units are revealed, idntt will debut as a full group — an ambitious move comparable in scale and strategy to Modhaus’ earlier success with the girl group tripleS.
Not Just a Group — A Participatory Experience
Following their full-group promotions, Modhaus plans to launch a fan-driven voting system called Gravity. Through this system, fans will have the power to reshuffle the sub-units, creating dynamic new combinations and narratives. This innovative approach builds on the agency’s interactive entertainment model, previously seen in their COSMO app and Objekt platform.
Fueling Curiosity with Pre-Debut Teasers
Before their official reveal, idntt had already attracted attention with visually striking teasers. The first featured 24 chairs and shadowed figures, sparking speculation among fans. The follow-up teaser, titled ‘2025 Ideal Combination,’ showcased abstract visuals akin to video art, along with silhouettes of the members, heightening anticipation.
Modhaus’ Expanding Legacy
Having made waves with the launch of tripleS, Modhaus is quickly becoming a powerhouse in experimental K-pop concepts. With idntt, the agency aims not only to highlight individuality through sub-units but also to invite fans into the creative process. As one official statement puts it: “This is a story of growth that begins with the flow of time and connects with clarity and belief. In a world that defines limits, we aim to redraw the lines as our truest selves.”
As the global K-pop community watches closely, idntt’s official debut could mark the next chapter in redefining what a K-pop group can be.
