ILLIT’s Magical Webtoon Snacks Hit E-Mart24 Shelves
In the latest blend of K-pop and consumer culture, E-Mart24 has teamed up with rising girl group ILLIT to launch a snack collaboration inspired by their fantasy webtoon, “Summer Moon: The Q-Freeze.” The campaign rolls out seven exclusive treats, blending K-pop magic with convenience store charm, and yes—there are collectible stickers involved.
Who Are ILLIT and What’s the Buzz About?
ILLIT is a five-member rookie girl group under BELIFT LAB, already making waves for their ethereal visuals and distinct concept. Now they’re taking things interdimensional with their webtoon alter-egos: magical girls starring in Summer Moon: The Q-Freeze, a Naver Webtoon series updated every Tuesday.
The story follows five teen witches navigating spells, friendship, and the occasional threat to humanity—all loosely based on the ILLIT members themselves. Think Sailor Moon meets Produce 101, with just the right dose of K-pop sparkle.
7 Snacks That Taste Like K-pop Stardust
Drop your diet plans, because E-Mart24 is dishing out seven ‘Summer Moon’-themed snack items that practically scream, “Manifest a bias!”:
- Peach Cream Bread – soft, dreamy, and possibly charmed
- Strawberry Rbank Cookie – pink, sweet, and fanservice in cookie form
- Rose Cream Hamburg Steak – savory with a floral flair
- Ribbon Rose Pasta – Instagram-worthy carbs
- Salmon Gimbap – sushi rolls, but make it mystical
- Tofu Gimbap – plant-based and idol-approved
- Taro Coconut Cream Sandwich – purple, dreamy, and keto-skeptic
Four of the items also come with a bonus: limited-edition character stickers (called ‘ttibuseel’ in Korean—a fusion of removable sticker and lucky draw ticket). Perfect for decorating your phone, laptop, or shrine to your bias.
The Golden Sticker Lottery (Only 200 Exist!)
Here’s where it gets spicy: flip the back of your included sticker and you might spot a golden event number—only 200 exist nationwide. Enter that code into the E-Mart24 mobile app by the end of October and you could win exclusive prizes. What’s hidden in the prize vault? We don’t know yet, but we’re guessing: photocards, meet-and-greets, or a real magic wand (okay, probably not that last one).
30% Discounts and In-App Coupon Drops
Until the end of this month, shoppers using participating event cards can score any of the seven ILLIT snacks at 30% off. And if that’s not enough stan energy, scanning your E-Mart24 app barcode during purchase could make you one of 1,000 lucky fans to receive app coupons worth up to ₩10,000 (about $7.50).
Mini Pop-up Stores Bringing Webtoon Magic IRL
Two E-Mart24 locations—Starfield COEX Mall (Branch No. 2) and the Cheongdam flagship store—have opened ‘Summer Moon’-themed pop-up shops until month’s end. Here, fans can snag exclusive merch, photo zones, and campaign-only products. It’s merch-mageddon, but with a side of rose pasta.
K-Pop + Webtoon = The Crossover We Didn’t Know We Needed
This project is more than just cute snacks—it’s a smart play targeting Gen Z consumers already immersed in Hallyu culture. By blending K-pop idol branding with webtoon fandoms and everyday retail, E-Mart24 is turning your corner store visit into a fan celebration.
As more brands experiment with these multimedia tie-ins, ILLIT may just be laying the glittery groundwork for future idol-webtoon-retail collabs. One thing’s clear: they’re casting a very stylish spell on your snack drawer.
FAQs
What is ‘Summer Moon: The Q-Freeze’?
‘Summer Moon: The Q-Freeze‘ is a fantasy webtoon serialized on Naver Webtoon every Tuesday. It features magical girl versions of ILLIT members in a whimsical, spell-filled universe.
Where can I buy the ILLIT × E-Mart24 snacks?
These snacks are available at E-Mart24 convenience stores across Korea, with select items including character stickers and event codes for lucky draws.
How can I win event prizes with the ttibuseel stickers?
Check the back of your sticker for a code. Enter it in the Events section of the E-Mart24 app by October’s end to see if you’re one of the 200 golden ticket holders.
