Angels and Devils Never Looked So Sweet
On September 30, Häagen-Dazs Japan launched two irresistibly decadent flavors—”Devil’s Whisper” (chocolate) and “Angel’s Invitation” (white chocolate)—accompanied by equally captivating web commercials starring ILLIT’s Minju and Moka. Each idol takes on a tempting persona to guide fans into dessert heaven—or perhaps, something a bit more sinful.
Two Flavors, Two Worlds, One Addictive Campaign
The “Devil’s Whisper” series isn’t new to Häagen-Dazs fans—its ultra-rich chocolate made headlines back in 2022 for being a little too hard to quit. This year, it’s back with an attitude, teamed up with the lighter yet still intense “Angel’s Invitation” white chocolate. The flavors are designed to contrast, like a cinematic duo: one deep and dark, the other light and creamy.
Minju and Moka aren’t just modeling for the ice cream—they’re dancing in custom web CMs (commercials) that feel more like a K-pop MV than a snack ad. Think smooth moves, dreamy visuals, and an original jingle that might just get stuck in your head. And yes, there’s a dance challenge already brewing among fans.
Minju: Your Favorite Temptress
Known among fans as a “vocal fairy,” Minju leans all the way into her devilish role. She oozes charisma in a sleek, sultry performance to a mysteriously moody soundtrack. Her soft, gliding choreography perfectly mirrors the tagline of the chocolate: “rich, melty, impossible to resist.” If chocolate had a siren song, this would be it.
Moka: The Sweetest Angel
Opposite the moody allure of Minju, Moka plays the part of the angel with a charm that’s almost too pure. ILLIT’s resident sunshine brings floating feather-light steps and a cheeky grin to her performance, inviting viewers into the silky world of white chocolate bliss. Her sparkling tone and light-footed dance reflect the “crispy and melty” vibe of the new flavor.
Behind the Scenes: A Show of Professionalism
The shoot took place in Korea, and both girls reportedly nailed their dual roles—showing elegance and poise during filming, then dropping back into cheerful banter off-camera. Staff on set were especially moved by how quickly both Minju and Moka adapted to their characters, mastering original choreography and vocal lines like seasoned pros.
So… are you Team Devil or Team Angel? Either way, prepare to lose yourself to temptation—one spoonful and one dance move at a time.
