IVE’s Dark Turn: Meet the ‘Evil Cupid’
Get ready, DIVEs—IVE is rewriting the rules of K-pop aesthetics. The girl group just dropped a mysterious visual teaser for their fourth mini album ‘IVE SECRET’, setting the stage for a daring new era. Slated for release on July 25 at 6 PM KST, the comeback promises a refreshing twist on love, self-empowerment, and the art of visual storytelling.
Fan Theories Swirl as ‘Evil Cupid’ Makes an Entrance
On July 13, Starship Entertainment shared a concept poster on IVE’s official social media, revealing a darkly chic take on the classic Cupid. But instead of playing matchmaker, this ‘Evil Cupid’ aims arrows at herself—signaling a shift toward autonomy and self-definition. The message? Love yourself first, and break the mold while you’re at it.
This powerful visual aligns with IVE’s strong narrative voice that fans have come to adore—fierce, unconventional, and unapologetically bold.
Six Clues, One Story
Hidden throughout the poster are six sharp visual elements: horns, arrows, arrowheads, and tail tips. Each theme reflects one of the six members—Ahn Yujin, Gaeul, Rei, Jang Wonyoung, Liz, and Leeseo—representing their individual strength while uniting under a common concept. Consider it an Easter egg hunt with conceptual flair.
Street Art Meets K-pop: The DOEZNY Collab
The edgy design is a collaboration with street artist Doezny, known for blending graffiti with socio-political messages. Having worked with fashion giants like Coach, Balenciaga, and TNGT, Doezny brings global street cred to IVE’s world-building. His bold character style adds an avant-garde edge to the already moody visual, fueling international buzz.
What’s Next: Trailers, Photos… XOXZ
The lead-up to the comeback has already kicked off with animated posters, teaser trailers, and photos that flesh out the ‘Evil Cupid’ narrative. Anticipation is heating up for the title track ‘XOXZ’ (pronounced “X-O-X-Zee”), rumored to explore new musical territory for IVE.
In a K-pop landscape often dominated by love songs and cute tropes, IVE’s rebellion against the norm isn’t just refreshing—it’s thrilling. The countdown is on, and the question remains: what exactly is IVE’s secret?
Mark Your Calendars
‘IVE SECRET’ and its title track ‘XOXZ’ officially drop on July 25. Expect visuals, vocals, and vibes that push boundaries and provoke conversation among stans and critics alike. One thing’s for sure—love never looked so lethal.
