IVE’s Liz Named New Model for Fashion Brand 8seconds
Liz from K-pop sensation IVE is making waves in the fashion world. On July 17, Korean casual brand 8seconds officially announced Liz as the face of its latest fall/winter campaign, unveiling a stunning photoshoot that feels straight out of a storybook.
Fairytale Meets Streetwear in MINJUKIM Collab
The photoshoot showcases outfits from a special 8seconds x MINJUKIM collection—a dreamy collaboration that draws inspiration from a rose-filled garden. Picture this: a cropped jacket paired with a balloon skirt, floral tulle dresses, and embroidered cardigans. Liz pulls it all off with an effortless charm that feels both whimsical and wearable.
The capsule blends MINJUKIM’s whimsical, romantic flair with 8seconds’ laid-back style, and Liz brings the vision to life with her ethereal visuals and Gen Z appeal. Naturally, fans around the globe are obsessed.
Fashion with Gen Z Energy
8seconds is hoping Liz’s star power catches fire with their target demographic—young trendsetters in their 20s and 30s. “Through Liz, who is an icon among Gen Z, we aim to effectively showcase our key fall styling,” a brand rep shared. “Her mysterious aura perfectly matches the MINJUKIM collaboration, creating powerful synergy.”
Curious fans can check out more images and outfit details at 8seconds stores, online on SSF SHOP, and via the brand’s Instagram and YouTube channels.
What’s Next for Liz and IVE?
Fresh off wrapping promotions for their fourth mini-album IVE SECRET on SBS’s Inkigayo earlier this month, IVE isn’t slowing down. The group will kick off their world tour “SHOW WHAT I AM” with a three-day Seoul concert from October 31 to November 2 at the KSPO Dome.
Between fierce stage charisma and high-fashion fairytales, Liz is proving she’s a visual powerhouse on every runway—whether it’s literal or metaphorical.
