IVE Unveils Bold New Look for ‘IVE SECRET’ Comeback

IVE turns up the excitement with bold concept photos for their 4th mini album 'IVE SECRET,' teasing a new era of individuality, chemistry, and hit potential ahead of their July 25 comeback.

Six Members, Six Vibes

K-pop supergroup IVE (members: An Yujin, Gaeul, Rei, Jang Wonyoung, Liz, and Leeseo) just dropped a jaw-dropping second concept photo set for their upcoming mini-album ‘IVE SECRET’, and the internet is understandably losing it.

Released via Starship Entertainment’s official SNS on July 16, the photos showcase each of the six members in drastically different styles—proving once again why they’re the reigning ‘MZ wannabe icons,’ a Korean buzzword for Gen MZ (Millennials + Gen Z) trendsetters.

Visual Game: Next Level

While their earlier mood sampler hinted at mystery and elegance, this second round of images amps up the individuality. An Yujin gave fierce with icy charisma, Gaeul rocked a curly hair transformation, Rei served unique signature visuals, Wonyoung pulled off a lovable bang look, Liz stunned in pastel pink hair, and Leeseo proved she’s a photogenic queen.

Unit shots turned up the chemistry, while the group images showed how six distinct colors could still form one dazzling picture. If this is just the teaser, we’re ready to be destroyed by the full concept unveil.

‘IVE SECRET’ Promos to Explore the Idea of ‘Secret’

This mini-album’s theme digs into the concept of ‘secret’, and we’re about to see how IVE spins that mysterious thread into music, visuals, and performances. Expect layered storytelling in promotions leading up to the album drop.

XOXZ — A Title Track with Teeth

The much-anticipated title track ‘XOXZ’ blends 808 bass, bold brass, and heavy drumlines with low-toned raps and a minimal vocal hook—an edgy contrast that’s already turning heads. The lyrics? Co-written by iconic songwriter Seo Ji-eum and member Jang Wonyoung—yes, that Jang Wonyoung—this one’s fueled by both star power and artistry.

IVE’s Relentless Rise in K-pop

IVE launched in December 2021 with ‘ELEVEN’ and haven’t let up since. After chart-topping tracks like ‘LOVE DIVE’ and ‘After LIKE,’ the group scored a 5x million-seller streak with their third EP ‘IVE EMPATHY’. Pre-release single ‘REBEL HEART’ even achieved a Perfect All-Kill (PAK) across major music charts in Korea. Translation: domination mode, activated.

In June, IVE hit the Lollapalooza stage—one of the big four global music festivals—and impressed fans in Paris and Berlin along the way. Global queens, anyone?

What’s Next

IVE’s 4th mini-album ‘IVE SECRET’ and title track ‘XOXZ’ are set to drop on July 25 at 6PM KST. If the concept teasers are any clue, we’re in for a bold, genre-bending journey—and maybe a few secrets revealed along the way.

Stay tuned, DIVE (that’s their fandom name), because this might be IVE’s most exciting era yet.

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