A K-pop Icon Meets New York Cool
When you mix K-pop glam with New York grit, magic happens—and IVE’s Jang Wonyoung just proved it. The global style icon and member of girl group IVE fronts Tommy Hilfiger’s Fall 2025 “Tommy Jeans” campaign, bringing her effortlessly bold energy to the heart of the Big Apple.
Wonyoung x Tommy: A Fashion Match Made in Denim Heaven
Sporting laid-back varsity tees, cropped corduroy puffers, and relaxed-fit jeans, Wonyoung channels a modern prep-meets-street look with her own fearless twist. The collection blends the label’s American heritage with Gen Z verve—think nostalgic ‘90s vibes with a 2025 refresh.
“What I love about Tommy Jeans is how it champions individuality and self-expression,” Wonyoung shared. “I wanted to add my essence to this campaign—something bold, something free.” She hopes her look inspires fans to “unlock their own style and fearless spirit.”
A Global Star in Her Element
This isn’t Wonyoung’s first time with Tommy Hilfiger—she previously headlined their Summer 2025 campaign—but here, she takes it to another level. Set against a lo-fi backdrop evoking ‘90s NYC spirit, the visuals lean into authenticity and dynamism—just like Wonyoung herself.
Tommy Hilfiger praised her as “one of the most influential stars in K-pop today. Her natural sophistication and coolness add a fearless, contemporary edge to this campaign.”
K-pop Meets American Cool
From preppy varsity looks in mint green to a chic monochrome denim fit, Wonyoung effortlessly fuses Korean boldness with American off-duty style. She embodies a generation reshaping global fashion—one street-style-worthy outfit at a time.
Only the Beginning?
With Wonyoung consistently popping up in major fashion campaigns, could we be witnessing the rise of the next global style mogul? One thing’s for sure: wherever she lands—Paris, Seoul, or NYC—Wonyoung’s fashion game is always front-row ready.
