IVE Drops Their 4th Mini Album ‘IVE SECRET’
Ready to dominate playlists again, IVE is back with a bold new concept. On June 25 at 6 PM KST, the six-member K-pop sensation—An Yujin, Gaeul, Rei, Jang Wonyoung, Liz, and Leeseo—dropped their fourth mini-album, ‘IVE SECRET’, along with its title track ‘XOXZ’.
Peeling Back the Curtain with ‘XOXZ’
‘XOXZ’ isn’t just a song—it’s an encrypted love letter. The title is a newly coined term by IVE that means “love you, sleep well, and meet me in your dreams.” Wrapped in a hazy blend of 808 bass, brass, and sleek drum beats, the track is moody, mysterious, and magnetic. Add in Jang Wonyoung’s participation in lyric writing alongside hitmaker Seo Ji-eum (who also worked on ‘Attitude’), and you get a touch of personal flair that turns cryptic feelings into pop perfection.
An Album Full of Duality
‘IVE SECRET’ dives deep into the contrast between IVE’s confident outer image and the emotional layers beneath. The album showcases this duality through six diverse tracks:
- ‘XOXZ’
- ‘Wild Bird’
- ‘Dear, My Feelings’
- ‘GOTCHA (Baddest Eros)’
- ‘삐빅 (♥beats)’
- ‘Midnight Kiss’
From dreamy to daring, each track explores a different vibe, building a cohesive narrative about identity and emotion.
Music Video & Dance Challenge Tease Fans
The ‘XOXZ’ music video isn’t just aesthetics—it’s a portal. It invites viewers into a dreamworld shaped by IVE’s vision. Visuals of the members navigating a secret world on their own terms amplify the song’s hidden-message theme. IVE also teased fans with snippets of the ‘XOXZ’ choreography through social media dance challenges—expect bold and breezy point moves fans will be replicating soon.
Building Hype with a Highlight Teaser
On June 24, IVE cranked up anticipation by releasing the highlight medley video on their official YouTube. The reel featured behind-the-scenes album content and sneak previews of all six tracks. It even included an unreleased slice of ‘XOXZ’, sending fan excitement soaring.
What’s Next for K-pop’s Rebel Sweethearts?
From ‘REBEL HEART’ to ‘ATTITUDE’, IVE has built a reputation for catchy hooks and genre-bending vibes. With ‘IVE SECRET’, they’re remixing their own identity—staying fierce, but unveiling what lies beneath the glitter. Will ‘XOXZ’ become their next viral dance anthem? We’re leaning toward yes.
