Jang Wonyoung Captivates in New Beauty Campaign
Jang Wonyoung of the K-pop girl group IVE has been unveiled as the new model for a premium beauty device brand, captivating fans worldwide with her dazzling visual presence.
Stunning Visuals and Gen Z Star Power
The newly released promotional photos feature Wonyoung striking poses with the brand’s latest product, elevating the campaign with her sophisticated charm. With long black hair, radiant makeup, and a confident demeanor, she effortlessly channels an elegant aura that has wowed international audiences.
The brand explained that Wonyoung’s unique charisma aligns perfectly with its vision. As a Gen Z icon, her influence is expected to broaden the device’s appeal to a wider consumer base, especially among younger demographics.
Industry Leader in Beauty and Branding
“Wonyoung is not only highly recognizable and attention-grabbing, but also embodies a healthy sense of beauty,” said a company representative. “Her collaboration with our new product is set to create exciting synergy.”
This partnership is the latest in Wonyoung’s string of endorsements, which includes names in beauty, fashion, food, finance, and even alcohol, solidifying her status as one of Korea’s most in-demand advertising icons.
Continuing IVE’s Global Rise
Meanwhile, IVE continues its global expansion with back-to-back headlining performances at Lollapalooza Berlin on July 12–13 and Lollapalooza Paris on July 20.
As Wonyoung dazzles in both beauty campaigns and on the world stage, her influence as a K-pop idol and model shows no sign of slowing down.
