Global fashion powerhouse Chanel has unveiled its latest ‘Chanel 25 Handbag Campaign,’ featuring BLACKPINK’s Jennie and international pop star Dua Lipa. Both artists, known for their immense influence in music and fashion, bring their unique styles to the campaign, blending seamlessly with Chanel’s signature elegance.
Jennie has been a Chanel ambassador since 2017, fostering a deep connection with the brand. Captured through the lens of renowned photographer David Sims, the campaign emphasizes Jennie’s captivating visuals against a minimalist backdrop, placing the spotlight on the modern charm of the Chanel 25 handbag.
Designed for versatility, the Chanel 25 handbag seamlessly blends style and practicality, incorporating iconic brand elements such as quilted textures, leather chains, and multiple pockets. Available in a variety of colors and styles, including shoulder and tote bags, it caters to different fashion preferences.
The campaign’s video, directed by Gordon Von Steiner, follows a music video-inspired aesthetic. Jennie moves rhythmically through the bustling streets of Manhattan and a photography studio, set to the soundtrack of ‘She Drives Me Crazy.’
Speaking about the campaign, Jennie shared, ‘The Chanel 25 handbag symbolizes freedom of movement and effortlessly suits various lifestyles. It’s not just stylish but also incredibly practical, making it my go-to bag for everything from international travels to daily outings.’ She further added, ‘Chanel always inspires and energizes me with its timeless elegance.’
Focusing on themes of movement, spontaneity, and self-expression, the Chanel 25 Handbag Campaign is available on Chanel’s official website and social media platforms.
