Jennie’s Odd Atelier Moves to Luxe HQ in Hannam-dong
If BLACKPINK’s Jennie is known for anything besides her killer stage presence and fashionista status, it’s her knack for trendsetting—on and off the stage. Now, she’s making waves again, this time in the business scene. Jennie’s creative label, Odd Atelier, is officially packing up and moving out of Itaewon and into a high-end, architect-designed building in Hannam-dong this November.
Office Glow-Up: From Itaewon to ‘Billionaire’s Row’
The company’s relocation was confirmed by industry sources on Wednesday, and let’s just say: she’s upgrading. Switching from a modest office in Itaewon—which ironically ended up making headlines for a zoning controversy—Jennie is heading straight into the heart of Seoul’s luxury district, Hannam-dong, also dubbed Korea’s answer to Beverly Hills or The Peak in Hong Kong.
The building Jennie’s brand is moving into was completed in April 2024 and spans across four above-ground floors and a basement, totaling a cool 927 square meters (around 9,978 square feet). The architectural cherry on top? A rooftop with a sweeping view of the Han River. Coffee with a side of skyline, anyone?
This Isn’t Just Any Office…
The mastermind behind the building’s design is famed architect Hong Tae-sun, an honorary member of the American Institute of Architects. His portfolio includes high-end projects like the Lotte Premium Outlets in Paju, the Ritencia apartments in Yeouido, and the picturesque Hillmaru Country Club in Pocheon. In other words, this isn’t just an office—it’s a statement.
Jennie’s move represents more than just a geographical shift; it’s a signal that Odd Atelier is leveling up. The office itself is already undergoing interior remodeling, giving off strong “creative empire HQ” vibes.
Money Talks: The Price of Prestige
Want to know what it costs to operate from the top of Seoul’s elite neighborhood? Reports estimate the building’s lease terms include a deposit between ₩1.5 billion to ₩2.5 billion KRW (around $1.07M–$1.79M USD), with monthly rent pushing between ₩60 million and ₩80 million KRW (about $43K–$57K USD). Oh, and if you were considering buying the whole place? Prepare to shell out a cool ₩45 billion KRW (about $32 million USD).
Odd Atelier hasn’t confirmed whether Jennie owns the property or is renting, but either way, the move reflects her growing ambition as a music executive and brand builder.
Out With the Old: Itaewon Office Controversies
The move is also timely. The lease on the previous Itaewon office expires this October, and not without drama. The old Odd Atelier HQ was originally approved as an art gallery, not a business office. Local government officials from Seoul’s Yongsan District stated administrative action would be taken against the building’s owner due to the legal misuse of the space.
The incident sparked online debates, with some critics suggesting celebrity-owned businesses should be more transparent about zoning use. Fans, as always, stood by Jennie, noting that she wasn’t the landlord but a tenant and likely unaware of the building’s permit status.
Jennie’s Power Moves: Idol, CEO, and Culture Maven
Launched at the end of 2023, Odd Atelier (OA) is Jennie’s brainchild aimed at creating a space that supports experimental pop, visual creativity, and beyond-the-mainstream artistry. As both artist and founder, Jennie opened OA after BLACKPINK renewed their group contract with YG Entertainment but pursued individual ventures elsewhere.
Since then, OA has teased future projects hinting at unique collaborations across music, fashion, and design. This new HQ could very well become Seoul’s next hotbed for K-pop creativity—think of it as the new SM Entertainment building, but cooler… and with better rooftop views.
What Fans Are Saying
- @kjeansoo94: “Jennie CEO arc is my favorite. She said ‘It Girl’ in every industry.”
- @blinkoverseas: “From stage queen to business mogul. She’s really doing it all.”
- @hannamdaily: “Another star in Hannam-dong! Wealth, elegance, and Jennie Kim.”
Why This Office Move Matters
This isn’t just another office relocation story. It’s a symbolic shift in power—Jennie’s making her mark not only as a pop icon but also as a serious creative entrepreneur. In true Jennie style, this move is chic, strategic, and headline-worthy.
Will this HQ become the K-pop industry’s next hotspot? Only time will tell. But if Jennie’s track record is any clue, Odd Atelier’s new home is poised to be anything but ordinary.
FAQs
Where is Jennie’s new company office located?
Odd Atelier is moving to a newly built, four-story building in the upscale Hannam-dong neighborhood of Seoul, known for its celebrity residents and luxury properties.
Why did Jennie move Odd Atelier out of Itaewon?
The lease on the previous office expired, and the building was said to violate zoning laws by being used as a business office instead of the approved art gallery use. The new location reflects Odd Atelier’s growth and offers a more upscale, legally compliant space.
Who designed Jennie’s new office building?
The building was designed by renowned Korean architect Hong Tae-sun, an honorary member of the American Institute of Architects with a portfolio in luxury residential and commercial projects.
