Jessi Makes a Powerful Comeback with New Single
[CBC News] After a year-long hiatus, K-pop artist Jessi is making a bold return to the stage with her new digital single ‘Newsflash’. This marks her first official release since establishing her independent label, UNNI COMPANY.
‘Newsflash’: A Comeback Wrapped in Headlines
On June 25, Jessi teased fans with a preview of the ‘Newsflash’ music video on her official social media accounts and YouTube channel. The track features a strong hip-hop beat and unfiltered lyrics that reflect her personal journey and confidence. Through the concept of a ‘breaking news alert,’ Jessi presents her comeback story with flair and boldness.
Spotlight, Strength, and Self-Reflection
In the teaser clip, Jessi takes center stage under gleaming spotlights, while cameras capture her every move. At one point, she addresses her audience directly, saying, “Don’t believe all the hype,” encouraging fans not to be swayed by rumors and speculation.
The video also shows contrasting scenes—from powerful stage performances in front of massive crowds to glimpses of her childhood and everyday life. The juxtaposition highlights both her superstar charisma and her down-to-earth personality. The teaser ends with Jessi standing at a microphone, sparking anticipation for the full video release.
New Label, New Era
‘Newsflash’ also marks the beginning of Jessi’s journey as a label founder. Through UNNI COMPANY, she will chart her own course in the music industry. Her new single is set to drop on June 27 at 1 PM KST on all major digital platforms worldwide.
Past Challenges, Fresh Start
Jessi faced challenges at the end of last year following her alleged involvement in a physical altercation. However, law enforcement concluded there was no evidence of wrongdoing, and she was cleared of all charges. With her reputation intact and energy renewed, Jessi is now focused on her music and connecting with fans on her terms.
Photo courtesy of UNNI COMPANY
