Another Milestone for BTS’s Jimin
Global K-pop sensation Jimin from BTS has achieved a new career milestone. On April 11 at 4:08 PM KST, the music video for ‘Who,’ the title track from his second solo album MUSE, surpassed 100 million views on YouTube. This marks his third music video to reach this feat, following ‘Set Me Free Pt.2’ and ‘Like Crazy’ from his first solo album FACE.
Breaking Chart Records
Released on July 19, 2024, ‘Who’ debuted at No. 14 on Billboard’s Hot 100 and remained on the chart for an impressive 33 weeks—setting the record for the longest-charting K-pop song in history. It even surpassed BTS’s own hit ‘Dynamite,’ which charted for 32 weeks. In the UK Official Singles Chart, ‘Who’ stayed for 28 weeks, becoming the longest-charting song by a Korean solo artist.
A Song That Resonates Deeply
‘Who’ explores the emotional turbulence of longing for someone you’ve never met. The track contrasts provocative beats with heartfelt lyrics about the desire to find true love. Jimin’s powerful performance in the music video reflects this theme—walking through empty streets and drifting through crowds, he conveys raw emotion through expressive choreography and camera work.
Vintage Vibes and Artistic Detail
The music video catches viewers’ eyes with its vintage aesthetic, featuring flyer clippings labeled ‘1995s TOP love song’ and camcorder-style visuals. There’s also a clever use of LED signs referencing other tracks from the MUSE album, giving fans subtle Easter eggs that enrich Jimin’s artistic world.
Award-Winning Impact
Jimin’s efforts didn’t go unnoticed. He took home the ‘K-pop Song of the Year’ award at the 2025 iHeartRadio Music Awards with ‘Who.’ The honor reaffirms not only his artistic prowess but also his popularity around the globe.
With ‘Who’ setting new records and gaining international recognition, it’s clear that Jimin is paving his own path in K-pop history. Fans eagerly anticipate what he’ll do next.
