Lucido-L Taps Jin for ‘Re:’ Series Campaign
Jin of BTS isn’t just melting hearts—he’s smoothing flyaways too. The global superstar has officially been named the brand ambassador for Lucido-L’s ‘Re:’ haircare series. The new commercial debuted online on September 17 and will roll out across Japanese television starting October 14.
Why Jin? Because Shine Recognizes Shine
According to Lucido-L, Jin was the no-brainer pick for a campaign focused on embracing your natural beauty and authentic self. His polished visuals, silky-smooth hair (seriously, it might have its own fandom), and warm personality perfectly align with the brand’s vibe: “Enjoying hair that reflects the real you.”
“I had a blast filming this commercial,” Jin shared. “They captured all angles of my repaired hair to really show its shine. Look out for my glossy locks!”
Get Ready to Collect: Exclusive Jin Merch Giveaway
From October 14 through November 30, fans who purchase two or more items from Lucido-L’s ‘Re:’ series or Argan Rich Oil lineup can enter a special receipt-based giveaway. What’s at stake? Limited-edition Jin merch, including:
- Prize A: Shampoo brush + Jin postcard book (300 winners)
- Prize B: Sticker sheet feat. Jin designs (700 winners)
- Prize C: Full bundle of the ‘Re:’ Series (100 winners)
Just submit your receipt via the campaign site during the promotion period. But heads up: online purchases don’t count, so hit up your local store.
A Commercial Too Pretty to Skip
The 15- and 30-second versions of the commercial are already making waves online—with fans obsessing over the soft camera work and, of course, Jin’s flawless visuals. Bonus treat? There’s also a behind-the-scenes video and a message clip directly from Jin himself.
The Bottom Line
Lucido-L is clearly banking on Jin’s magic touch (and magical mane) to bring its ‘Re:’ series into the K-beauty spotlight. With his blend of polished charm and genuine spirit, it’s a campaign that screams self-love—with a side of superstar glow.
