Jisoo Joins Tommy Hilfiger’s Racing Club in Fall 2025 Campaign
Start your engines: BLACKPINK’s Jisoo has entered the style circuit. The K-pop sensation stuns in Tommy Hilfiger’s newly unveiled Fall 2025 global campaign, titled The Hilfiger Racing Club. Uniting luxury motorsport aesthetics with classic American prep, Jisoo delivers a fashion-forward pit stop you didn’t know you needed.
Motorsport Meets Manhattan Prep
The Hilfiger Racing Club campaign puts a slick, high-octane spin on Tommy Hilfiger’s iconic preppy ethos. Channeling retro Formula 1 energy and runway-worthy swagger, the Fall 2025 collection fuses timeless silhouettes with modern verve—think varsity jackets reimagined with racetrack grit.
Jisoo leads the charge as the campaign’s headliner, becoming the face of a collection that celebrates bold individuality while nodding to Hilfiger’s 40-year design legacy. From wind-swept jumpsuits to crisp plaids, she makes preppy rebellion look runway-ready.
Jisoo: The Global Muse of the Track
“I felt like I was stepping onto one of the most iconic stages again with Tommy,” Jisoo shared in a statement about the collaboration. “Being invited into the world of luxury motorsports was exciting—and I felt both confident and comfortable in this space Tommy reinterpreted so boldly.”
She describes the collection as dripping with character—fusing classic prep with playful sophistication. “It was truly special,” Jisoo added. And honestly, who wouldn’t feel powerful behind the wheel of a Hilfiger-crafted fashion fantasy?
The Hilfiger Racing Club: A Cultural Collision
This campaign isn’t just about clothes—it’s a cultural crossover. Hilfiger enlists artists, influencers, and trendsetters worldwide in a petrol-fueled tribute to spirited style. Jisoo, a global icon at the intersection of music, fashion, and youth culture, brings the campaign’s concept full throttle.
The brand has confirmed the campaign began rolling out globally on June 26th, offering fans immersive pop-ups, track-inspired events, and creative collaborations across markets. Expect capsule drops with personality, storytelling photo shoots, and a few Easter eggs for fans of both Jisoo and fashion lore.
Tommy’s Take: The Evolution of Preppy
Designer Tommy Hilfiger himself weighed in on the campaign as a defining moment in the brand’s evolution. “Reinterpreting preppy style has always been central to my creative vision,” he said. “Now, it’s time to break with tradition.”
He called the campaign a “symbolic fresh start,” blending classic American looks with global cultural influences. Hilfiger made his name riffing off Ivy League style through a rebellious lens—Jisoo’s presence marks its most modern chapter yet.
Jisoo’s Star Power Beyond K-pop
Jisoo has long been a fashion house favorite—from walking Cannes red carpets in Dior to fronting glossy magazine covers worldwide. Her latest fashion foray with Hilfiger adds another feather (or should we say racing stripe?) to her ever-expanding style cap.
K-pop stars collaborating with global brands isn’t new, but Jisoo’s power lies in transformation. She’s not just wearing the clothes; she’s shaping the narrative. And that’s exactly what makes this campaign feel like the green flag on a whole new fashion era.
Fan Reactions Shift Into High Gear
- “Jisoo + racing vibes? That’s a concept I didn’t know I needed.” – Twitter user @blinkthetrack
- “Tommy Hilfiger seeing the K-pop vision with Jisoo front and center. Iconic.” – Fashion Reddit comment
- “Can someone make a playlist for this campaign? Feels like a whole season of a Netflix drama.” – Instagram fan comment
What’s Next for Fashion’s Fastest Star?
If this Hilfiger campaign proves anything, it’s that Jisoo has become a global brand darling. Whether she’s lighting up the stage with BLACKPINK or leading a fashion movement, she’s always ahead of the curve. Consider this one small step for preppy fashion—a giant leap for idol-kind.
FAQs
What is the Hilfiger Racing Club campaign?
It’s Tommy Hilfiger’s Fall 2025 global fashion campaign, blending luxury motorsport aesthetics with classic American preppy style, featuring K-pop star Jisoo as the face of the collection.
Why was Jisoo chosen for this campaign?
Jisoo represents a global intersection of music, fashion, and cultural influence. Her elegance, confidence, and trendsetting appeal align perfectly with the campaign’s goal to modernize the preppy heritage through a bold new lens.
Where can fans see the campaign images and collection?
The campaign began rolling out worldwide on June 26, with digital assets, physical events, and product drops scheduled across major fashion markets and official Tommy Hilfiger platforms.
