Jo Yuri Shares Intimate Glimpse Behind ‘Goodbye Now!’ MV
K-pop artist Jo Yuri recently captivated fans with behind-the-scenes footage from the music video for her new title track, ‘Goodbye Now!’ Released on July 16 via her official social media, the video highlights the emotional depth of her third mini-album ‘Episode 25.’
A Cinematic Journey Through Nature
Set against the backdrops of forests, bookstores, and seashores, the video captures a nostalgic and emotional narrative. Styled in a romantic vintage mood, Jo Yuri strolls through nature like a character from a movie, blending into the soft ambiance of summer. She shared, “The finished version sounds even better—the lyrics are truly beautiful,” expressing deep affection for the song.
Artist, Performer, Storyteller
Throughout the behind-the-scenes video, Jo Yuri is seen fully immersed in her performance, crafting subtle emotional expressions while collaborating closely with the crew. She even perfected a bus scene by practicing guitar in her spare moments, showcasing her professionalism and dedication.
Personal Touches and Playful Energy
Jo Yuri revealed that some of the outfits, including a vintage dress and a pink top, came from her personal wardrobe, adding a unique flair to the album. With playful charm, she joked, “Good vibes bring good weather,” earning her the nickname ‘Weather Fairy.’ Her cheerful energy behind the set, from monitoring album jacket photos to syncing effortlessly with her live band, brought smiles to fans’ faces.
From Sound to Vision: Jo Yuri Expands Artistic Range
Transitioning effortlessly between vintage aesthetics and first-love nostalgia, Jo Yuri proved she’s more than a trusted singer—she’s a rising visual artist to watch. “We worked hard for two days straight. I hope everyone will embrace this album,” she said, sharing her hopes that her sincerity resonates with listeners.
A Pop Rock Portrait of Farewell
‘Goodbye Now!’ is a pop rock track combining vibrant band sounds with Jo Yuri’s cooling vocals, delivering an emotionally resonant narrative about drifting relationships. She participated in writing the lyrics and contributed ideas to the concept, styling, and album design, shaping the release with her signature touch.
In addition to the title track, ‘Episode 25’ includes tracks like ‘The Time Between a Dog and a Cat,’ ‘HICCUP,’ and ‘Overkill,’ each portraying a different mood and showcasing her versatile music style. The album explores the emotions of being twenty-five, wrapped in heartfelt lyrics and immersive storytelling.
[Photo Credit: WAKEONE, Genie Music, Melon]
