Global Icons Light Up the Runway
On June 22, the Prada 2026 Spring/Summer menswear fashion show unfolded at the Fondazione Prada’s Deposito in Milan, drawing global attention. Among the attendees were none other than some of Korea’s biggest stars: TWICE’s Sana, EXO’s Kai, and actor Lee Dohyun, all of whom captivated audiences with their standout style.
From Idols to Style Icons
Representing Prada as a brand ambassador, Sana graced the event in a sleek black chevron dress paired with a unique Dada bag, exuding elegance and mystique. Kai showcased his signature charisma in a washed denim coat layered over a black suit, while Lee Dohyun opted for a Prada ensemble of a white satin jacket and pinstripe pants, radiating refined charm.
A Show in Dreamlike Harmony
Helmed by creative directors Miuccia Prada and Raf Simons, this season’s collection embraced a whimsical, dreamlike aesthetic. Set in a symbolic Prada location, the show featured natural lighting, floral shag carpets, and ambient sounds like birdsong and cowbells—creating a serene, almost surreal mood.
The runway opened with a white camp shirt and loose bloomer-style shorts, giving off a paper-doll motif that felt quirky yet unmistakably Prada. It was followed by featherlight mac coats, retro-style track suits, short shorts, and luxe leather outerwear. Color palettes ranged from bold khaki and lavender to striking red and sky blue, further amplifying Prada’s distinctive identity.
Star-Studded Evening in Milan
After the show, stars gathered at Milan’s Ristorante Torre for an exclusive dinner party. The guest list included not only Sana, Kai, and Lee Dohyun, but also global celebrities like Sakaguchi Kentaro, Benedict Cumberbatch, and Harris Dickinson. Both Miuccia Prada and Raf Simons joined the festivities, making the gathering even more special.
Celebrating Artistry and Breaking Conventions
This year’s Prada menswear collection focused on “harmonized contradictions,” combining unexpected elements in both style and structure. The show once again demonstrated Prada’s ability to translate innovative fashion concepts into globally admired runway moments. The full show can be viewed on Prada’s official website and social media channels, offering fans around the world a glimpse into haute couture with a K-style twist.
