KATSEYE Rocks GAP’s Viral Denim Ad, Stuns Global Fans
They took over streaming platforms—now they’re claiming the runway, too. KATSEYE, the globe-trotting girl group born from a HYBE and Geffen Records collaboration, has officially entered their fashion era. Their latest collab? A full-blown viral denim ad with none other than iconic American clothing brand GAP.
From Billboard darlings to fashion icons
After debuting through the K-pop-meets-Hollywood audition project The Debut: Dream Academy, KATSEYE skyrocketed to fame with their second EP ‘BEAUTIFUL CHAOS’ snagging the No. 4 spot on the Billboard 200 and placing singles like “Gabriela” and “Gnarly” on the Hot 100 chart. Now, they’re redefining cool in low-rise denim for GAP’s new campaign, ‘Better in Denim.’
This isn’t just a fashion promo—it’s a mood. Six members—Danielle, Lara, Manon, Megan, Sophia, and Yoonchae—show off slick choreography to Kelis’s 2003 club hit “Milkshake,” backed by a 30-strong powerhouse dance crew. The ad screams Y2K nostalgia meets Gen Z energy.
Milkshake, but make it viral
Uploaded to GAP’s official Instagram on the 20th, the campaign exploded out of the gate, racking up 56.9 million views and counting. On YouTube, it has crossed the 18 million view mark. Add in teaser clips, behind-the-scenes reels, and interview snippets, and you’ve got a full-on viral marketing masterclass.
According to Business Insider, GAP’s CEO Richard Dickson reported the campaign poured rocket fuel on social media engagement—4 billion total views and 8 billion impressions across platforms. In short? GAP got that glow-up.
Why KATSEYE was the perfect fit
Fabiola Torres, GAP’s Chief Marketing Officer, called KATSEYE a “global collective of creators and style leaders” who bring diverse backgrounds, powerful fan connection, and undeniable presence. And she’s not alone.
Harper’s Bazaar dubbed their look “the ultimate comeback for low-rise denim,” quoting lyrics from the group’s single “Gnarly.” Meanwhile, fashion bible V Magazine wrote, “KATSEYE’s essence perfectly echoes GAP’s values.”
Behind the looks: Choreographer and celebrity praise
The campaign’s choreography was helmed by Robby Blue, who emphasized its core message: diversity and unity. “This was a celebration of everyone’s uniqueness, each dancer bringing their own vibe,” he said in the making-of film released on August 22.
Even celebrities are fangirling. Original “Milkshake” singer Kelis dropped a heart emoji. Fashion queen Chloë Sevigny said she “loved everything about it.” Mindy Kaling chimed in with a succinct “Wow,” while the NFL’s official social media called it “flawless, no notes.”
A K-pop masterclass in global marketing
While many K-pop acts flirt with the West, KATSEYE dove headfirst. Born from a transcontinental audition show and part of HYBE chairman BTS-architect Bang Si-hyuk’s “multi-home, multi-genre” strategy, the group’s U.S. breakout proves the K-method works anywhere—with the right talent and vision.
From Seoul to L.A. to your closet, KATSEYE isn’t just performing on stage anymore. They’re walking into the mainstream—stylishly, powerfully, and undeniably on their own terms.
- Campaign: GAP’s ‘Better in Denim’
- Song Featured: “Milkshake” by Kelis
- Members Featured: Danielle, Lara, Manon, Megan, Sophia, Yoonchae
- Notable Stats: 4 billion total online views, 8 billion impressions
FAQs
Who is KATSEYE?
KATSEYE is a six-member global K-pop girl group formed through the HYBE x Geffen Records audition program The Debut: Dream Academy. They’re known for blending K-pop training with international pop aesthetics and are signed to both HYBE and Geffen.
What is the GAP campaign KATSEYE is featured in?
KATSEYE stars in GAP’s “Better in Denim” campaign, a dance-forward fashion ad showcasing their performance to Kelis’s song “Milkshake.” It celebrates diversity, energy, and Gen Z style through choreography and fashion.
Why is KATSEYE’s GAP ad going viral?
The campaign strikes a cultural sweet spot—combining nostalgia, visually gripping choreography, and KATSEYE’s star power. It’s been praised by major outlets like Harper’s Bazaar and V Magazine, and even got compliments from celebrities like Chloë Sevigny and Kelis.
