KiiiKiii Celebrates Their First Month with a Surprise Gift for Fans
Gen Z’s rising K-pop group KiiiKiii has unveiled a surprise music video for their debut album track “GROUNDWORK,” stunning fans with a fresh wave of creative charm. The video was released on May 24 through Starship Entertainment’s official YouTube channel, in celebration of the group’s one-month debut anniversary. Notably, it was filmed even before their official debut, giving fans a rare glimpse into their early artistic vision.
A Cinematic Journey Through the World of KiiiKiii
The music video opens in a dim auditorium and follows the members as they move through surreal settings — from an empty schoolyard to a dreamy jungle and a maze filled with clocks. The concept centers around the theme of “graduation” as a symbolic new beginning. Styled as an omnibus made up of five chapters, the video reflects KiiiKiii’s limitless imagination and playful creativity.
Each transition between spaces introduces eye-catching objects: pants running across school grounds, a giant jungle creature, and a variety of clocks in a maze. These whimsical visuals reflect KiiiKiii’s quirky and youthful character, all brought to life through a dynamic color palette and smooth editing.
Directed by Bang Jaeyeop, Brimming with Visual Innovation
Director Bang Jaeyeop helmed the production, skillfully using various lighting techniques and bold color transitions to capture dramatically different moods in each scene. With unique angles and careful attention to depth, the visuals immerse the viewer into the group’s imaginative world, increasing the video’s emotional and artistic impact.
‘GROUNDWORK’ Amplifies KiiiKiii’s Youthful Vibe
The track itself blends bouncy 808 bass with retro synth sounds, creating a distinctive soundscape. Lyrics playfully draw on “I Am Ground,” a Korean childhood game, to introduce the members’ names and showcase the group’s mischievous and free-spirited vibe. It’s a clever way to highlight their individuality while reinforcing their playful team identity.
KiiiKiii’s Meteoric Rise Continues
KiiiKiii made a splash on the K-pop scene just days after their debut, clinching a music show win with title track “I DO ME” in only 13 days. The unexpected drop of the “GROUNDWORK” MV further fuels fans’ excitement and reinforces their growing popularity.
Connecting with Fans Through TikTok
To show appreciation for their growing fandom, KiiiKiii has also kicked off the “KiiiBox” event on TikTok, inviting global fans to join in fun short-form video challenges. Details and participation info are available on KiiiKiii’s official TikTok and social media accounts.
With their signature mix of humor, creativity, and visual flair, KiiiKiii continues to charm audiences—a true Gen Z powerhouse in the making.
