KiiiKiii Showcases Bold New Style in ‘BTG’ Behind-the-Scenes
K-pop rookie group KiiiKiii is turning heads once again—this time by revealing behind-the-scenes footage of their latest music video, ‘BTG’ (short for ‘Been That Girl’). Shared on their official YouTube channel on April 2, the video gives fans a glimpse of the group’s vibrant energy, daring style, and Gen Z edge.
From Wholesome to Hip: A Striking Transformation
Filmed during the making of their debut album UNCUT GEM, the behind-the-scenes video highlights a noticeable shift in vibe. Trading their usual clean-cut image for bold, edgy makeovers, the members embraced hip styling and dynamic looks. Member Kiya shared her excitement, saying, “It’s the first time I’ve tried this kind of style in my life.”
Meanwhile, Jiyu and Haeum were seen dyeing each other’s hair before filming—teasing fans that their bold new visuals will be unveiled through this very music video.
Greenhouse Turned Club: Set Design With a Twist
The set—a charming greenhouse decked out in quirky props—offered a whimsical backdrop during filming. Off-camera, the girls could be seen enjoying themselves, embodying the carefree spirit of Gen Z. But once the cameras rolled, they switched gears, nailing the ‘chic farmer’ concept with serious charisma and powerful stage presence.
Going DIY: Nails, Carrots, and the ‘BTG’ Spark
KiiiKiii also revealed several easter eggs in the video, with the members getting hands-on both in front of and behind the camera. “We actually did our nails ourselves today,” they laughed, pointing to Haeum’s messy-yet-charming polish as a standout. From plucking carrots to turning them into props, their creativity turned the shoot into a DIY dream.
Light Show Magic and Viral Success
As night fell, the greenhouse lit up with lasers and dramatic lighting, drawing gasps from the members: “It’s like an aquarium! Like a scene from a movie!” Their teamwork was on full display during the group choreography and flashlight scenes, ending the day on a high note.
The ‘BTG’ music video, released on March 24, quickly soared up the YouTube trending charts, thanks to its unique visual storytelling. A short-form version shared on their official Instagram racked up an astonishing 100 million views, proving KiiiKiii’s surging global popularity.
What’s Next for KiiiKiii?
Fusing hip-hop and EDM, ‘BTG’ breaks genre barriers while showcasing each member’s distinct personality. With fresh performances and variety content in the pipeline, KiiiKiii is just getting started. Fans are eagerly awaiting what other surprises they have in store.
