KiiiKiii Tapped as Face of KakaoBank’s ‘mini’ Campaign
K-pop’s latest breakout group KiiiKiii—consisting of members Jiyu, Isol, Sui, Haeum, and Kiya—has been selected as the first-ever brand ambassadors for fintech giant KakaoBank. Known for their Gen Z charm and individuality, the group will partner with the brand’s ‘mini’ service to launch various campaigns aimed at younger audiences.
From Debut to Dominance
KiiiKiii stirred excitement even before debut, pre-releasing their title track “I DO ME” from the debut album UNCUT GEM. Their bold music style and performance captured attention throughout a three-week music show run, quickly earning the label of “monster rookie.” The album, released on March 24, includes six tracks that showcase their unique musical identity.
Gen Z Icons Beyond Music
The group’s influence extends beyond the stage. KiiiKiii recently claimed the No. 1 spot for rookie idols in the Korean Corporate Reputation Research Institute’s brand rankings. Featured on covers of several international fashion magazines, they’ve proven their appeal across various cultural domains. Their appointment as KakaoBank ambassadors further establishes their status as Gen Z icons.
A Strategic Synergy with KakaoBank
Through this partnership, KiiiKiii and KakaoBank will present fresh digital content reflecting youthful energy and lifestyle trends. A KakaoBank spokesperson shared, “KiiiKiii’s vibrant and youthful image perfectly aligns with our branding strategy and will significantly strengthen our identity.”
What’s Next for KiiiKiii?
KiiiKiii is not slowing down. With their follow-up track “BTG” lined up for music shows and digital releases, the group aims to continue their momentum. As they branch out into brand collaborations and influence trends beyond music, their rise symbolizes the ever-expanding reach of K-pop into diverse industries—including finance.
Why It Matters
With K-pop increasingly inspiring cross-industry collaborations, KiiiKiii’s partnership with KakaoBank marks a significant milestone. It not only represents a smart marketing move but also reflects how deeply entrenched K-pop is in Korean—and global—youth culture.
