On June 14 at 1 PM KST, K-pop girl group LE SSERAFIM released their fifth mini-album ‘HOT’ along with its captivating title track music video. Directed by Yang Yun-ah, known for her work on their previous releases, the MV adopts a movie-like quality with innovative filming methods.
The video takes viewers through a surreal space where dreams and reality blur, as the members embark on a quest for freedom. Key cinematographic techniques include ceiling fan POV shots and immersive 360-degree camera angles. Standout moments include Kazuha and Kim Chaewon’s appearances and a one-take group performance, heightening the intensity.
The choreography, enhanced by wide-angle and fisheye lenses, offers a raw yet refreshing energy. As the MV progresses, the emotional depth of the song builds, culminating in a breathtaking climax bathed in golden lighting. The finale portrays the members embracing liberation, leaving viewers questioning whether it’s salvation or destruction.
The title track ‘HOT’ conveys a fearless message of sacrificing everything for one’s passions. Unlike previous releases, LE SSERAFIM delves into love, with heartfelt lyrics such as ‘You are like a miracle that makes me dream again.’ The track fuses rock and disco elements into an addictive pop melody that lingers long after the first listen.
LE SSERAFIM is set to kick off their promotions with a performance on KBS2’s ‘Music Bank’ at 5:05 PM KST. They will also appear on web entertainment shows like ‘Workman’ and ‘Yongtaro,’ engaging with fans through various activities. With ‘HOT,’ the group is expected to gain significant public attention.
