The Korea Corporate Reputation Research Institute has released its March 2025 brand reputation rankings for legendary singers, analyzing big data from February 20 to March 20. The rankings placed Lee Mi-ja in the top spot, followed by Tae Jin-ah and Park Jin-young.
The analysis measured consumer behaviors, including participation, media presence, communication, and community indices. Compared to February’s data, the total brand reputation big data decreased by 11.01%.
Lee Mi-ja, who secured first place, recorded a significant brand reputation index of 1,120,073, marking a 250.01% increase from the previous month. Tae Jin-ah followed at second place with a brand reputation index of 929,505, reflecting a 16.01% decline. Park Jin-young ranked third with 857,035, also experiencing a 16.03% drop from February.
Other notable artists in the top five included Psy in fourth place with 727,634, and Na Hoon-a in fifth with 695,380. The rankings extended to notable figures such as Seo Taiji, Rain, Jo Yong-pil, and Baek Ji-young.
According to the research institute’s director, Koo Chang-hwan, this month’s analysis showed declines across various brand perception metrics, including brand consumption (-16.72%), brand issues (-9.62%), communication (-5.96%), and brand expansion (-15.03%).
Additionally, keyword analysis for Lee Mi-ja highlighted terms such as “Elegy Queen,” “Farewell Stage,” and “Dongbaek Agassi,” while sentiment analysis revealed a high 90.28% positivity score.
