MEOVV’s Brightest Star Takes the Spotlight
Ella of the rising fifth-gen girl group MEOVV has just landed her first big solo endorsement—and it’s sparkling with potential. Announced by The Black Label, Ella is now the official brand model for Lotte Chilsung Beverage’s calorie-free soda, Chilsung Cider Zero.
Why Ella? Think Freshness, Fun, and Gen Alpha Vibes
MEOVV is fast becoming a household name for its sleek concept, lovable visuals, and high-octane performances that feel anything but rookie. Among them, Ella stands out as the maknae (youngest member), radiating pure, fizzy energy—exactly what Chilsung Cider Zero is selling.
According to insiders, her fresh image was the perfect pairing for a drink that’s all about chill, energy, and edge.
The Ad that’s Got Everyone Thirsting
In the latest commercial, premiered on June 25, math teacher and influencer Jung Seungje drinks a cool glass of cider during a break. In a dramatic twist, students sprint to the vending machine to snag the last bottle. Ella wins the race, triumphant and glowing as she takes her sip—sending chills through viewers nationwide.
Target Audience? Gen Z’s Cooler Younger Siblings
“We wanted this ad to speak to teens who love that ‘earned thrill’—when something’s dramatically won, it just tastes better,” said a rep from Lotte Chilsung. Ella’s refreshing aura complements that storytelling, hitting perfectly with the Gen Alpha demographic, the younger cohort born after 2010.
MEOVV: Performance Queens on the Rise
The high-octane endorsement comes just a month after MEOVV released their first EP with double title tracks “HANDS UP” and “DROP TOP.” The group swept music stages and festivals thanks to their explosive live skills.
Even after official promotions ended, “HANDS UP” surged to #14 on Melon’s TOP 100 chart, proving MEOVV’s growing power in the K-pop landscape.
Get Ready—MEOVV’s Just Getting Started
Ella’s new commercial is just one more sign that MEOVV isn’t slowing down anytime soon. With their fierce stage presence, commercial appeal, and viral sound, this group’s momentum is undeniable.
[Image courtesy of Lotte Chilsung Beverage]
