Biodance Taps NCT Star for Korea–Japan Campaign
NCT’s Doyoung is stepping into the skincare spotlight as the newest exclusive model for global beauty brand Biodance across Korea and Japan. Known for his sincerity both on and off stage, Doyoung’s clean, approachable image was a natural fit for the brand’s message of “GLOW”—promoting beauty from the inside out.
From Fan Favorite to Brand Ambassador
Doyoung’s relationship with Biodance isn’t new. Sharp-eyed NCTzens noticed him using the brand’s Bio Collagen Real Deep Mask in NCT content, even dubbing it his go-to “3-hour mask.” This organic fan buzz laid the groundwork for his official partnership—and now it’s skincare canon.
Brand Trust Meets Idol Power
Biodance isn’t just trading on K-pop fame. Their hero product has already sold over 150 million units globally (between April 2021 and August 2025, per company figures). The brand is best known for its hydrogel masks like the Bio Collagen Real Deep Mask, and is now expanding its lineup with new skincare essentials like the Collagen Peptide Serum and Cream.
Global Expansion with a Local Touch
In Korea, Biodance is available at top health and beauty chains like Olive Young. Meanwhile, Japanese fans can shop the brand online via major platforms like Qoo10, Rakuten, and Amazon, or in stores such as Loft, Plaza, Don Quijote, and Matsumoto Kiyoshi. The strategic mix of online and offline availability is fueling its cross-border growth.
What’s Next for Doyoung x Biodance?
Expect more than just pretty faces. Doyoung’s partnership will usher in fresh campaigns, new visuals, and a deeper exploration of Biodance’s core value: helping people glow—rather than just shine—for real.
Fun Fact:
- The Bio Collagen Real Deep Mask comes in a pack of four and costs around 2,640 yen (about $18).
- Doyoung once said his skincare routine is his “pre-stage armor.” Now it’s part of his brand.
Closing Glow-Up
With millions of sales and one of K-pop’s most trusted faces front and center, Biodance is making a bold bet on inner beauty—packaged in idol appeal. Will this glow-up trend catch on globally? All signs point to yes.
