NEWBEAT, the seven-member boy group under Beat Interactive, made their much-awaited music show debut today on Mnet’s ‘M Countdown.’ Performing their title track ‘Flip the Coin’ from their first full-length album ‘RAW AND RAD,’ the rookie group impressed with their charismatic stage presence and dynamic performance.
‘Flip the Coin’ is an old-school hip-hop-inspired track featuring groovy beats, layered sampling, and an addictive hook. Lyrically, the song explores the duality of good and evil, much like the two sides of a coin, offering a fresh perspective from a youthful point of view.
Having officially debuted on the 24th with their album release, NEWBEAT quickly gained traction through Mnet’s debut showcase ‘Drop the NEWBEAT’ and SBS’s debut fan showcase ‘Himsumn’ Breakdown.’ Their strong live performances, polished stage presence, and remarkable vocal skills earned them praise as one of the most promising acts of the new generation of K-pop.
Notably, NEWBEAT is Beat Interactive’s first new group in eight years. Comprising all Korean members, the group built a solid skill set through domestic and international busking tours even before their official debut. With a steady buildup of their global fanbase through pre-release tracks ‘JeLLo (Himsumnin)’ and ‘HICCUPS,’ they have emerged as a powerhouse rookie act of the 5th-generation K-pop scene.
Their debut is making waves beyond music shows, as they have dominated major portal site headlines and sparked discussions across social media. Their music videos, known for their striking visuals and impressive production, have also received a tremendous response from fans.
Following their ‘M Countdown’ debut, NEWBEAT is set to continue their promotional activities on major music programs such as KBS2’s ‘Music Bank,’ MBC’s ‘Show! Music Core,’ and SBS’s ‘Inkigayo.’ Fans are eagerly awaiting to see how this rising rookie group will continue to captivate audiences.
