NEWBEAT Fuses Music and Mission in Unique Public Campaign
K-pop rookie group NEWBEAT — composed of Park Minseok, Hong Minseong, Jeon Yeojeong, Choi Seohyun, Kim Taeyang, Jo Yoonhoo, and Kim Riu — participated in a special collaboration campaign promoting blood donation. The event took place on May 28 at XYZ SEOUL in Seongsu and was jointly organized with the game Silver & Blood and the Korean Red Cross’s Seongsu-dong blood bus project.
A Performance with Bite
Keeping with the vampire theme inspired by the Silver & Blood concept, NEWBEAT wowed audiences with dramatic styling and a high-energy performance. Their set included popular tracks like ‘JeLLo’, ‘HICCUPS’, ‘Flip the Coin’, and ‘Highs & Lows’, all performed in the open-air space behind the blood donation bus.
Gifts, Fans, and Genuine Giving
Beyond the performance, the group handed out themed fans as blood donation souvenirs and engaged closely with visiting fans. They also made their own blood donations, showing solidarity with the cause and lending heartfelt support to the campaign’s message.
Public Awareness Meets Pop Culture
This unique campaign aimed to address the declining number of blood donors in Korea. By leveraging NEWBEAT’s growing influence in the K-pop scene, organizers hoped to both spark awareness and encourage first-time donors to take action.
Momentum Continues Post-Debut
NEWBEAT has been gaining momentum since releasing their first full album, ‘RAW AND RAD’, in March. They also starred in Mnet’s debut program ‘Drop the NEWBEAT’ and SBS’s fan-focused showcase ‘Hidden Strength Dissection Room’, quickly building a loyal fanbase.
A Global Rise
The group’s recent appearances at major stages like the ‘2025 Lovesome Festival’, ‘Seoul Spring Festa’, ‘KCON JAPAN 2025’, and ‘MyK FESTA’ show their expanding global appeal. With both onstage charisma and offstage sincerity, NEWBEAT continues to connect with K-pop fans around the world.
Photo courtesy of Beat Interactive
